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Quadrant Audiences Launch Party

We officially launched Quadrant Audiences Powered by Foursquare Places, and in style!

 
Start Using Quadrant Audiences
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Target Your Targeted Audience

Identify and reach audiences online based on where they are, what they do and how they behave in the physical world.
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Leverage Visitation Patterns 

Understand customer behavior patterns, offline path to purchase and offline behavioral insights to provide a 360-degree view of your audiences.
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Deliver Ads To Audiences Primed To The Messaging You Create 

Personalise customer experiences and interactions with Brands based on where they are and how they behave in the physical world.
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Quadrant SDK

Quadrant operates its own mobile SDK integrated across the leading mobile app owners and publishers in Asia Pacific
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Partnership with Foursquare Places

Partner with Foursquare Places to provide high-quality user-authenticated point of interest data across Asia Pacific
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Real-Time Location Data

Quadrant receives data from various data sources within minutes with accuracy

Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

 

Over 38 advertising and agency professionals joined the event which started off with a Q&A with Tyler Simmons, Managing Director APAC at FourSquare, Kevin Huang, Commercial Director at Lotame and Mike Davie, CEO and Founder at Quadrant.

The welcome note came from Quadrant’s Senior Business Development Manager, Julien Escande who introduced the speakers and also announced the chance to win a two-night stay at The Andaman, A Luxury Collection Resort, Langkawi – a giveaway that is still ongoing so scroll down for more information!

Finishing off the talks was Julien, who left the attendees with three snippets:

  • LinkedIn Nearby, once activated, will allow you to ‘find’ people in your network who are ‘nearby’, perfect if you are not so good at remembering people’s names!

  • The Cocktails – Cocktails include the Bloody Wealthy Mary, Vrooooooom Mojitooooo and Quadrant’s Holiday Margarita

  • The Prize – Fill out a Custom Audience Request Desk and stand the chance to win a 2-night stay at The Andaman, A Luxury Collection Resort, Langkawi. These cards require you to fill out a Campaign Brief along with your contact details. This will then go straight to our data science team who will build an audience that works for you. We will also pick, at random, a winner who will win a stay at The Andaman in Langkawi! If you did not manage to fill out a card on the night not to worry, click on the link below with the same details

Click Here To Read Full Story
Most people who own a BMW in Singapore are 35 to 40 years old, yet most 35 to 40-year olds don’t own a BMW. So, for advertisers it makes more sense to target those who are in the market for cars – i.e. those who visit the showrooms.

This is what Quadrant Audiences enables. By understanding what people do in the physical world we can create hyper targeted audiences. Advertisers can then target these audiences with more accuracy and, importantly, more ROI. Brands can also measure their competition and target customers who go to competitor stores.
Mike Davie
Quadrant
How many people use WeChat, Line, Twitter, SnapChat, Carousell, Instagram, Grab, Gojek or used a Samsung? The chances are 100% of those attending (or reading this) use one or more of those brands on a daily basis. If so, they are all also using FourSquare in some capacity.

FourSquare is one of the largest location data companies in the world having been around for over 10 years with 9 billion monthly visits, 63+ million commercial venues across 800 categories in 238 countries/territories. Our global reach and footprint is one of the reasons our clients use FourSquare Places.
Tyler Simmons
Foursquare
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. we harness the power of third-party data from the largest, highest quality data exchanges in the world.
Kevin Huang
Lotame

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