Identify and reach audiences online based on where they are, what they do and how they behave in the physical world.
Understand customer behavior patterns, offline path to purchase and offline behavioral insights to provide a 360-degree view of your audiences.
Personalise customer experiences and interactions with Brands based on where they are and how they behave in the physical world.
Quadrant operates its own mobile SDK integrated across the leading mobile app owners and publishers in Asia Pacific
Partner with Foursquare Places to provide high-quality user-authenticated point of interest data across Asia Pacific
Quadrant receives data from various data sources within minutes with accuracy
Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.
Over 38 advertising and agency professionals joined the event which started off with a Q&A with Tyler Simmons, Managing Director APAC at FourSquare, Kevin Huang, Commercial Director at Lotame and Mike Davie, CEO and Founder at Quadrant.
The welcome note came from Quadrant’s Senior Business Development Manager, Julien Escande who introduced the speakers and also announced the chance to win a two-night stay at The Andaman, A Luxury Collection Resort, Langkawi – a giveaway that is still ongoing so scroll down for more information!
Finishing off the talks was Julien, who left the attendees with three snippets:
Most people who own a BMW in Singapore are 35 to 40 years old, yet most 35 to 40-year olds don’t own a BMW. So, for advertisers it makes more sense to target those who are in the market for cars – i.e. those who visit the showrooms.
This is what Quadrant Audiences enables. By understanding what people do in the physical world we can create hyper targeted audiences. Advertisers can then target these audiences with more accuracy and, importantly, more ROI. Brands can also measure their competition and target customers who go to competitor stores.
How many people use WeChat, Line, Twitter, SnapChat, Carousell, Instagram, Grab, Gojek or used a Samsung? The chances are 100% of those attending (or reading this) use one or more of those brands on a daily basis. If so, they are all also using FourSquare in some capacity.
FourSquare is one of the largest location data companies in the world having been around for over 10 years with 9 billion monthly visits, 63+ million commercial venues across 800 categories in 238 countries/territories. Our global reach and footprint is one of the reasons our clients use FourSquare Places.
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. we harness the power of third-party data from the largest, highest quality data exchanges in the world.