In this use case fact sheet, you will find:
How companies use location data for business insights and to carry improve their marketing effectiveness.
Gain valuable insights such as customer preference, attribute store visits and purchases to ads, and run targeted advertising.
Cross contamination of data, disparate sources, and lack of transparency will have a real-world impact.
Geo-targeted advertising has been shown to triple post-click conversion rates.
Find out how →Location-based segmentation allows businesses to personalise their advertisements based on visitation and movement patterns.
Geolocation data allows organizations to understand customer intent and anticipate the needs of customers based on their offline behaviour. Enabling businesses to roll out better customer loyalty initiatives, upsell to customers, and develop better products and services.
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