Image of people crossing outside buildings
To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.
Image of people crossing outside buildings
To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.
Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.
With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.
With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.
A common request you'd probably hear in ad land is "I need a viral post." We have a pretty good promotion, how do we make that viral, they’d ask. The marketer in you is probably twitching at the idea of conflating branding and performance metrics.
Welcome to the confounding landscape of digital marketing.
Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.
