Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Statement on the claimed privacy issues around Muslim Pro and X-Mode

In the last few days, some media outlets have reported that data of the users of Muslim Pro, a popular mobile app, might have been sold to the United States military through X-Mode, a location data company. These articles might have been interpreted in a way suggesting that Quadrant had business relationship with X-Mode or Sierra Nevada, another company mentioned in some of the reports.

We want to clarify that Quadrant has never purchased or sold data from or to X-Mode or Sierra Nevada.

Until November 19, X-Mode and Sierra Nevada were listed on Quadrant’s Trusted Partners page. The “Trusted Partners page” is a standard practice in the location data industry. It is a catalogue of companies based on the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework Vendors List, often with a few additions like non-IAB certified, but significant industry players. It is not a list of Quadrant’s clients or suppliers. We have removed both companies from our Trusted Partners page for clarity.

Muslim Pro’s privacy policy previously mentioned Quadrant as we had a business relationship with Bitsmedia, independently of X-Mode or any other company. During this relationship, we handled user data respecting the letter and spirit of all applicable data privacy regulations, including PDPA and GDPR. At Quadrant we believe in the power of location data and the benefits it can bring to society. We continue to work on technologies that will bring better transparency, consent and trust to the industry.

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GDPR Consent Conditions: Best Practices for Establishing Compliance

Data monetisation has grown manifolds in the past decade. It has helped businesses flourish and allowed consumers to enjoy tailored experiences. However, the unregulated use of data and the infringement on individuals’ privacy rights triggered a backlash, and regulators are now introducing strict consent requirements. In this article, we take a look at the best practices that can help you stay compliant.

The most important of these new laws is the European Union’s (EU) General Data Protection Regulation (GDPR), as many other jurisdictions use it as a blueprint. GDPR empowers users to govern how businesses can use their data, and it significantly raised the bar for data privacy laws worldwide. Penalties are harsh and enforcement is firm, so businesses are now setting up dedicated mechanisms to establish compliance.

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.


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Infographic: Establishing Compliance with GDPR's Consent Conditions

Introduced in 2018, the General Data Protection Regulation (GDPR) demands that companies ask for consent upfront. Consent is one of the six lawful bases stipulated by the GDPR. Under GDPR, consent should be valid, informed, and up-to-date. Articles 4, 6, 7, 8, 9 and 13 of the GDPR explicitly include conditions for consent, and failure to comply can cost you up to €20 million, or 4% of the annual revenue of the prior financial year, whichever is higher. 


Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.

In a follow-up post, we will discuss best practices for establishing GDPR compliance, and how you can choose an ideal CMP for your mobile applications. We will discuss the questions to ask your CMP provider and detail specific consent conditions within various regulations. To learn more about Quadrant's Consent Management Platform for Mobile Click Here

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Managing User Consent on Mobile: Needs, Benefits and Best Practices

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

  • Improve the ROI of their marketing and advertising efforts 
  • Deliver personalised experiences to users 
  • Improve sales and retain and grow their customer base 
  • Conduct research and optimise public services, and more. 
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What is a 'Consent Management Platform'? And why do you need one?

What is Consent Management?
 

The increased awareness around data privacy has resulted in a flurry of data privacy regulations. These regulations empower users to take ownership of their information and govern how businesses are using it. To accommodate this newfound awareness and to comply with regulations, you need to incorporate greater transparency into consumer data collection and usage. Consent Management is the strategy to gain consumers’ consent to use, store, manage, and share their data while allowing them to modify or opt-out of their earlier preferences at any point in time. 

Your users are concerned about how their favourite mobile application is collecting and using their data. Download our latest eBook to deep dive into the What, Why, and How of efficiently managing user consent for ethical monetisation of your app data.

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