Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Location Data Quality Report - Oct 2019

 

At Quadrant, we aim to bring transparency to the location data space. To do so, we have made public various metrics for data buyers to evaluate our mobile location data feeds.

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Mapping Human Behaviour to Effective Mobile Marketing

Image of people crossing outside buildings

To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.

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More Location Events Not A Guarantee Of High-Quality Location Data

Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

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Location Data Allows Marketers To Connect The Digital & Physical Worlds

Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.

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Seasonal Planning for Agencies and Brands

 

With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.

With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.

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