Quadrant | Solutions For Travel and Tourism

Travel and tourism

Profitability in the travel industry requires deep understanding of visitation and mobility patterns. Travel destinations have peak and off-peak seasons, therefore to make the most profits, maintain continuity, reduce loss due to churn, and fulfil consumer needs, airlines, hotels, local businesses etc. need visibility into potential of business throughout the year.

Mobile location data can help these businesses understand who their customers are, where they come from, what type of activities they participate in a specific geographic region and more. By understanding how travelers interact with commercial environments around them business can measure the magnetism of places and improve business development, expansion, and customer experience.

Use-cases and applications

The analysis of mobile location data over a period of time can help look into patterns of place use and the scale of people’s movement. These insights allow businesses to segment audience volumes and assess the origin of travelers to understand demand by area. Quadrant provides location data for companies to build robust geospatial and statistical analyses that help them identify their target audience and improve their services. The visitation and mobility analysis of tourist attractions can help businesses better target their advertisement efforts, expand presence to areas with high buyer potential, and perform competitor analysis.

Study magnetism of places

Perform magnetism studies to assess people’s sentiments and interaction with specific places over time

Identify relevant audiences

Monitor mobility trends and patterns to learn who your potential buyers are, where they come from and what they like

Increase sales and profits

Create USPs by creating tailored services like unique routes, modes of transport, lucrative packaged deals etc.

Study footfall and visitation

Study footfall and consumer movement in and around your outlets to identify their preferences, density, frequency etc.

Improve POS positioning

Identify origin or travellers and competitor presence to inform business placement and expansion strategies

Maintain business continuity

Build frequency simulation models to adjust pricing and create sustainable practices even during off peak seasons

Why choose Quadrant

Travel, transportation, hospitality, retail and market intelligence companies choose Quadrant’s mobile location data to understand visitation patterns in tourist locations and high-footfall areas in general to find and attract target consumers and improve their services to maximise sales and profitability.

High-quality mobile location data from 750+ million devices across 219 countries with 15+ billion mobile data events per day.

High quality mobile location data that delivers

Our location-based business solutions are fit for purpose, authentic, easy to use, and simple to organise. Perform sophisticated analyses and derive actionable intelligence for your critical business decisions.

Location data solutions for travel and tourism