Whether you are an ad tech company, an agency, or a business with an in-house marketing team, the goal is the same: maximum ROI on your marketing spending, be it visibility, interactions, or visits to a physical store.
By introducing Point-of-Interest (POI) data into your strategy and planning, you can build robust audience intelligence systems that help deliver the right message to the right people at the right time.
Out-of-Home advertising or digital ads, whichever is your preferred method of engaging potential customers - accurate location is foundational to making the right decisions. Point-of-Interest (POI) data enables you to map specific areas and achieve actionable intelligence to launch new marketing and advertisement campaigns or assess the performance of existing ones. It also helps power your data platforms that help derive actionable insights for your campaigns, audiences, prospects and more.
POI data can also help evaluate competition in an area of interest so that you can make well-informed expansion and marketing plans. By combining POI data with mobile location data, you can know exactly where your customers are and develop campaigns that drive them to your business. Using POI data, retailers, FMCG companies, automotive stores, etc. can conduct performance and comparison analysis for marketing campaigns across a region.
Treat every traditional and digital billboard as a POI to assess its ROI and audience influence.
Feed your ad tech platforms with accurate POI data for various regions to expand offerings and business coverage.
Use POI data to position OOH campaigns in the most relevant locations and maximise visibilty.
Use POI data to assess service saturation in various areas and build campaigns to promote new business.
Combine mobile location and POI data to build actionable audience insights for efficient campaign planning.
Map competition and launch tailored offers and campaigns to target and drive their customers to your outlets.
Quadrant’s Point-of-interest (POI) Data-as-a-Service offers authentic, up-to-date, and reliable POI data. Contact our POI data consultants who can help you leverage POI data to:
- Increase data and advertising revenues
- Accurately assess & improve ROI of marketing spend
- Reduce costs of data acquisition and processing
- Increase coverage of offering geographically