The marketing industry is a multi-billion-dollar space with spending on advertising increasing steadily. The greater the spend, the more pressure marketing leaders face to demonstrate the ROI of their efforts.
Offline or online, advertising is all about getting the right message out to the right people at the right time, and consumer visitation data can help businesses accomplish those targets with a high degree of reliability.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Quality geospatial data is crucial for effective marketing and advertising campaigns. By conducting footfall analytics around key POI (such as your own and competitors’ stores and outdoor media assets), you can make profitable marketing investments to improve brand visibility, promote offers and events, gain new customers, and increase visits to physical outlets.
Marketing agencies and teams across various sectors recognize the value of mobility data and are using it to assess their performance, build targeted online and offline campaigns, identify high-impact OOH assets, and gauge competition. Ad-tech companies study geolocation data to provide actionable intelligence to their customers based on movement patterns in their region of interest. As a result, clients across industries can make well-informed and profitable decisions.
Examine and understand audience behaviors, geo-characteristics, visitation patterns, and more via footfall data
Deliver customized and contextually relevant messages to your audiences by analyzing their movement and determining their interests
Correlate POI visits to accurately conclude the influence of a campaign on customers and determine its ROI.
Understand customer journeys leading up to a purchase, and effectively measure and attribute to your campaigns.
Use digital ads and promotions to engage your users and redirect your competitors' customers to your point of sales.
Perform mobility, footfall and visitation analyses to inform business expansion and marketing investments.