The advertising and marketing industry is a multi-billion dollar industry with spending on advertising increasing steadily. The more the spending, the more pressure marketing leaders face to demonstrate ROI of those efforts.
Offline or online, advertising is all about getting the right message out to the right people at the right time, and mobile location data can help accomplish those targets with a high degree of reliability.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Quality location data is crucial for marketing and advertising. Using the insights from anonymised mobility data, you can make profitable marketing investments to improve brand visibility, promote offers and events, gain new customers, or increase visits to physical outlets.
Marketing agencies and teams across various sectors are recognising the value of mobile location data and are using it to assess their performance, build targeted online and offline campaigns, gauge competition, and measure the ROI on their marketing and advertising spending.
Explore, analyse and understand audience behaviours, geo-characteristics, visitation patterns and more.
Deliver customised and contextually relevant messages to your audience based on their real world behaviours.
Correlate POI visits to accurately conclude the influence of a campaign on customers and determine its ROI.
Understand customer journeys leading up to a purchase, and effectively measure and attribute to your campaigns.
Use digital ads and promotions to engage and redirect your and your competitors' customers to your point of sales.
Perform mobility, footfall and visitation analyses to inform business expansion and marketing investments.