Location based marketing, a prime tactic for advertisers and marketers
The advertising and marketing industry is a multi-billion dollar industry with spending on advertising worldwide increasing steadily.
Quadrant’s location intelligence solutions help marketing professionals make informed marketing decisions, segment audiences, craft customised marketing communication and develop new products and services.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
- Explore, analyse and understand audience behaviours, geo-characteristics, visitation patterns and more
- Understand customer journeys leading up to a purchase, and effectively measure and attribute to the real-world
- Deliver customized and contextually relevant messages to your targeted audiences based on their real world behaviors
- Re-target store visitors with digital ads and promotions to drive customer's back to your store
- Gain additional depth in your marketing analysis by incorporating movement patterns and POI visits to your data
- Identify the most common routes taken by your customers and optimize your investment in effective OOH
Speak with our data consultants to find out how Quadrant's solutions can help with your analyses.
Uncover new business opportunities and optimise your business processes with Quadrant's high-quality location data.
Recently, we partnered with out-of-home (OOH) advertising solution provider Quorum to help them accurately target what we call the “consumer in motion” – in other words, shoppers when they’re out and about, rather than at home.
Real-world intelligence is proven to improve the effectiveness of marketing and ad campaigns. It provides contextual information on visitation patterns in the physical world, adding extra value to media campaigns.