Like many industries, location intelligence can be of great value for healthcare and pharmaceutical organisations both in the public and private sector. Apart from targeted communications and the distribution of public services announcements, location data can provide valuable insights for site selection, assessing public vulnerability and demand, resource allocation, and more.
Healthcare providers and pharmaceutical companies can leverage the insights derived from mobility data to make informed investments towards commercial outlets, clinics, surgical facilities, and more. In combination with Point-of-Interest, census, and environmental information, location data can also help determine the gaps in public healthcare services, inform the expansion of healthcare facilities, track the spread of illness in a community, & ensure adequate allocation of emergency medical services.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Healthcare providers and pharmaceutical companies use mobility data to understand the health landscape of different regions. By assessing the movement of members of a community, healthcare businesses can formulate growth and expansion strategies, uncover gaps in the healthcare infrastructure, and monitor competitor presence and performance where appropriate. Mobility data can also be utilised to better manage large healthcare or pharmaceutical facilities comprising a group of locations that work in sync together.
Study population movement in times of a public health crisis to plan and optimise scarce resources.
Create tailored infrastructure and navigation systems for patient movement between facilities.
Monitor the availability and accessibly of healthcare facilities for underprivileged groups in the society.
Ensure availability of medical resources such as ambulances, clinics etc. based on high-risk or high-density areas.
Gauge the performance of your competitors to identify and fulfill gaps in your care offerings.
Inform expansion plans and monitor asset performance based on mobility trends to maintain your bottom line.