The FMCG industry is characterised by a hyper-competitive landscape. Companies must do everything in their power to maintain or increase their market share.
To maintain profitability and expand consumer base, FMCG companies must improve marketing ROI, optimise supply chain performance, strategise site selection, execute competitive analyses, and so forth. Mobile location data can provide insights into product performance, help identify target markets and deliver favourable outcomes for the FMCG industry in a myriad of ways.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Using location data, FMCG companies can perform comprehensive footfall and visitation analyses that can be used to segment customers, understand market potential, and gain competitive intelligence. Mobility insights can help understand supply and demand, and allow companies to improve decision-making for manufacturing and distribution.
Use mobility data and purchase trends to build accurate customer profiles, measure brand popularity, market penetration etc.
Correlate mobility trends with sales and consumption data to forecast sales, measure outlet or product performance.
Analyse footfall to existing and potential OOH ad sites to ensure greater exposure, and ROI for your marketing campaigns.
Combine location data with demographic data to identify new segments and assess demand for existing and new products.
Gain comprehensive insight into logistics and reduce the cost of lost goods with better supply chain planning.
Study visitation for competing POIs to perform cannibalisation studies and gain actionable insights to inform expansion.