Leverage Quadrant’s Mobile Location Data to improve supply chain management, increase marketing ROI, facilitate expansion plans, and more. 

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The FMCG industry is characterised by a hyper-competitive landscape. Companies must do everything in their power to maintain or increase their market share.

To maintain profitability and expand consumer base, FMCG companies must improve marketing ROI, optimise supply chain performance, strategise site selection, execute competitive analyses, and so forth. Mobile location data can provide insights into product performance, help identify target markets and deliver favourable outcomes for the FMCG industry in a myriad of ways. 

  • Industry leading FMCG companies choose Quadrant’s location intelligence to better understand their consumers and their supply chain. This knowledge allows them to choose new retail sites with high sales potentials, distinguish themselves from competitors, and reduce operational costs. 

  • High-quality mobile location data from 650+ million devices across 219 countries with 6 billion mobile data events per day.

High-quality mobile location data that delivers

Our location-based business solutions are fit for purpose, authentic, easy to use, and simple to organise. Perform sophisticated analyses and derive actionable intelligence for your critical business decisions.

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Using location data, FMCG companies can perform comprehensive footfall and visitation analyses that can be used to segment customers, understand market potential, and gain competitive intelligence. Mobility insights can help understand supply and demand, and allow companies to improve decision-making for manufacturing and distribution.


Identify Target Markets

Use mobility data and purchase trends to build accurate customer profiles, measure brand popularity, market penetration etc.


Understand POS performance

Correlate mobility trends with sales and consumption data to forecast sales, measure outlet or product performance.


Increase Marketing ROI 

Analyse footfall to existing and potential OOH ad sites to ensure greater exposure, and ROI for your marketing campaigns.  

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Determine Product Strategy

Combine location data with demographic data to identify new segments and assess demand for existing and new products.


Improve Supply Chains

Gain comprehensive insight into logistics and reduce the cost of lost goods with better supply chain planning. 


Strategise Expansion Activities

Study visitation for competing POIs to perform cannibalisation studies and gain actionable insights to inform expansion.  


Learn how Applied Post improves marketing ROI and supports data-driven business expansion for liquor and home improvement retailers using Quadrant's location data.


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What can location data do for your business?

Speak with our data consultants to find out how Quadrant's solutions can help with your analyses. Uncover new business opportunities and optimise your business processes with Quadrant's high-quality location data.