Although digital marketing has gained significant traction in recent years, outdoor media remains a highly effective and popular method of advertising. Knowing this, marketing firms compete with one another to advertise in prime locations and must demonstrate the business impact of these investments.
Unlike online campaigns that offer performance insights through integrated analytics platforms, offline campaigns must be optimized and measured through other means. Mobile location data offers the most sophisticated and accurate means of choosing outdoor ad placement and measuring offline campaign performance.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Out-of-Home & Digital Out-of-Home ads improve brand visibility, drive customers to your business location, and efficiently deliver relevant messages. By performing footfall analysis at the site of static or digital OOH assets such as billboards, digital signages, etc., businesses can predict the impact of a campaign. They can also correlate this data with foot traffic at a physical outlet or visits to an online shop to gauge the conversion aided by a certain asset. Ad-tech companies can also use location data to provide recommendations and intelligence to their customers so they can make well-informed and profitable decisions based on movement patterns in their region of interest.
Study foot traffic in areas and identify up-and-coming hotspots to expand your OOH ad network.
Identify premium locations and assets based on their historic performance and predictive visibility.
Correlate footfall data at the site of your OOH asset with visits to a POI to accurately measure campaign ROI.
Provide your customers with smarter, location based suggestions best suited to their campaign specifications.
Test different creatives and messaging by measuring ad to store or offline to online conversion across wide geographies.
Perform mobility, footfall and visitation analyses to establish new assets, reevaluate investments in existing ones.