LOCATION DATA SOLUTIONS FOR retail

Leverage Quadrant’s mobile location data to study mobility patterns, perform competitive analyses, inform and measure advertising campaigns, and improve operational efficiency and profitability.

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Retail

The retail industry relies on various performance markers to maintain profitability, expand presence, gauge competition, and serve consumers better. Retailers need to constantly monitor key indicators such as footfall and visits, conversion of ads, efficiency of supply chain, customer churn etc. and ensure that the markers are trending in a favourable direction.

Analysis of mobile location data allows retailers to understand the relationships between competing Points-of-Interest (POI), measure footfall, inform promotional campaigns, and more. Being one of the worst hit by the Covid-19 pandemic, the retail industry must harness location data to re-emerge and succeed.

Retail
  • Retail, FMCG, and market intelligence companies choose Quadrant’s mobile location data to understand how their consumers move in the real world to strategise and execute marketing and sales campaigns, map and measure competitor performance, and reduce operational and supply chain costs. 

  • High-quality mobile location data from 650+ million devices across 219 countries with 15+ billion mobile data events per day.

High-quality mobile location data that delivers

Our location-based business solutions are fit for purpose, authentic, easy to use, and simple to organise. Perform sophisticated analyses and derive actionable intelligence for your critical business decisions.

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LOCATION DATA FOR RETAIL OUTLETS AND SUPPLY-CHAIN

Retailers use mobile location data in conjunction with POI data to find and connect with potential partners and resellers, or push location-based promotional messages driving customers to their outlets. Mobile location data allows retail brands to perform footfall analysis at their own stores and those of their competitors, allowing them to measure trends, adjust their strategy, and analyse the advantage their competitors have over them. Mobile location data is the key driver of profitability, supply-chain efficiency, and tailored marketing for retailers.


footprint

Study Footfall & Visitation

Study footfall and consumer movement in and around your outlets to identify their preferences, density, frequency etc.

target-audience

Identify Relevant Audiences

Monitor mobility trends and patterns to understand people's interests, build audience profiles and identify buyers

money-bag

Grow Sales & Boost Ad ROI

Study in-store movement, place the right products at the right spot, and power ads with location based intelligence

competition

Stay Ahead of Competition

Understand market-share and concentration of visits to competitors' stores and poach their customers.

expand

Expand Points of Sale

Learn where customers come from and expand availability of outlets to improve customer service and sales.

delivery

Optimise Supply Chain Ops

Analyse efficiency of logistics at a granular scale and reduce the cost of lost goods with better supply chain planning. 

CUSTOMER SUCCESS STORY

Learn how Applied Post improves marketing ROI and supports data-driven business expansion for their retail customers across Canada using Quadrant's mobile location data.

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Applied Post Case Study Mockup

What can location data do for your business?


Speak with our data consultants to find out how Quadrant's solutions can help with your analyses. Uncover new business opportunities and optimise your business processes with Quadrant's high-quality location data.