The retail industry relies on various performance markers to maintain profitability, expand presence, gauge competition, and serve consumers better. Retailers need to constantly monitor key indicators such as footfall and visits, conversion of ads, efficiency of supply chain, customer churn etc. and ensure that the markers are trending in a favourable direction.
Analysis of mobile location data allows retailers to understand the relationships between competing Points-of-Interest (POI), measure footfall, inform promotional campaigns, and more. Being one of the worst hit by the Covid-19 pandemic, the retail industry must harness location data to re-emerge and succeed.
Analyze movement patterns and unlock valuable insights on how people move around the physical world
Retailers use mobile location data in conjunction with POI data to find and connect with potential partners and resellers, or push location-based promotional messages driving customers to their outlets. Mobile location data allows retail brands to perform footfall analysis at their own stores and those of their competitors, allowing them to measure trends, adjust their strategy, and analyse the advantage their competitors have over them. Mobile location data is the key driver of profitability, supply-chain efficiency, and tailored marketing for retailers.
Study footfall and consumer movement in and around your outlets to identify their preferences, density, frequency etc.
Monitor mobility trends and patterns to understand people's interests, build audience profiles and identify buyers
Study in-store movement, place the right products at the right spot, and power ads with location based intelligence
Understand market-share and concentration of visits to competitors' stores and poach their customers.
Learn where customers come from and expand availability of outlets to improve customer service and sales.
Analyse efficiency of logistics at a granular scale and reduce the cost of lost goods with better supply chain planning.