Human mobility insights bear enormous potential for your clients. They enable visibility into footfall and visitation patterns, enable location-based ads, and help perform competitive and predictive analyses. Whether you are building manual reports using proprietary algorithms and statistical teams, or using data visualisation software to deliver self-service analytics – you need a reliable, consistent, and high-quality data partner you can count on.
However, when it comes to location data, most vendors are too focused on volumes and don’t care about the integrity and quality of data. Bad data leads to false insights and missed business opportunities, regardless of the sophisticated nature of your platform. The location data industry is teeming with bidstream data, data that is not privacy compliant, and data that is riddled with fake, clustered, and duplicate records. So how do analytics firms find the right data partner?
Analyze movement patterns and unlock valuable insights on how people move around the physical world
From retail to financial services, healthcare to transport, sales and marketing to supply chain management - geospatial analysis can provide meaningful insights to drive optimisation across the enterprise. High-quality and privacy complaint location data can power SaaS platforms and deliver insights to improve outlet performance, poach customers from competitors, maximise marketing ROI, increase utilisation of public spaces, and more. Economists and data scientists can use this data to enable commercial or humanitarian studies and reports. Researchers and statistical scholars also use location data to address socio-economic issues and perform critical studies for disaster management.
Leverage data covering your desired geography in a format and delivery frequency most suited for your platform and/or analysis.
Use our granular location data to create and populate accurate geofences, and help your clients identify and engage their ideal target audience.
Our proprietary Data Noise Filtering Algorithm reduces latency, as well as cleans and deduplicates data sets so they are ready to use.
Combine census, demographic, and transaction data with mobility and POI data enrich your insights with more context and relevance.
Upgrade and upsell your self-service analytics platforms by helping clients understand the value of location based insights and intelligence.
Leverage our manually-verified POI data collected via our proprietary app Geolancer that can collect any attribute relevant to your use case.