Point-of-Interest (POI) data solutions for the travel industry
Leverage Quadrant’s POI data to make your platforms more reliable, efficient, and traveler-centric.
Why is accurate POI data crucial for tourism?
In the highly competitive tourism industry, where digital platforms dominate, it is essential to effectively target customers, understand their needs, and offer relevant options. One negative experience can cause customers to switch to a different service provider, which is why hotels, hosting platforms, airlines, and search engines must consistently provide accurate and thorough information to their customers.
Travel-based businesses are powering their digital solutions with POI databases that do not accurately reflect the physical world. To improve user experience and grow revenue, they need a partner that provides precise and up-to-date POI data.
Use cases and applications
Recent and relevant information is crucial for driving consumer decisions and revenue for businesses in the hospitality and travel industry. To meet this need, attribute and context-rich Point of Interest (POI) data is essential. Quadrant's standard POI data enables travel aggregator and mapping platforms to provide a reliable and comprehensive view of an area. Hotels and travel agencies can integrate this data into their apps, resulting in a more personalized experience for their customers. Additionally, accurate POI data can optimize in-app navigation systems, making it easier for travelers to reach their destinations quickly and conveniently.
Conduct targeted campaigns
Execute footfall analyses at various destination POIs to segment audiences and launch targeted ads
Enhance platform reliability
Enhance the reliability of your platforms with up-to-date POI datasets that reflect the real world
Maximise ROI and profits
Identify the most popular sites and channel investments into these attractions to maximize ROI
Bolster analytical capabilities
Precisely measure and forecast tourist activity in regions to improve pricing strategies, manage inventory, and more
Improve user experience
Simplify decision-making for travelers by providing detailed information and user-specific recommendations, etc.
Leapfrog the competition
Utilize custom POI metadata to give travelers vital contextual information that is not available on other platforms
Why choose Quadrant
Quadrant brings accurate, up-to-date, and contextually rich POI datasets that allow hotels, travel aggregators, retailers, and transportation businesses to develop more hyperlocal and reliable solutions.
Our location-based business solutions are fit for purpose, authentic, easy to use, and simple to organise. Perform sophisticated analyses and derive actionable intelligence for your critical business decisions.
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