Data at Work

Experts forecast that Out-of-home (OOH) advertising will be a $33 billion industry by 2021. Despite the increasing popularity of digital advertising, OOH ads remain the most effective method of context-based advertising that improves brand visibility, drives customers to your business' location, and effectively delivers relevant messages in public interest.

Once considered overtaken by internet-based advertising and social media, OOH advertising has made a comeback in the past few years. This comeback has been made possible by the analysis of location data - collected from personal devices that are literally everywhere! Mobile location data provides actionable insight into where people are, and OOH media providers can harness this data to deliver relevant messages to their customers at the right time.

One of our customers, Moving Walls, takes OOH media automation and targeting to the next level. Their location intelligence platform Moving Audiences helps advertisers with advanced data capabilities that address OOH's unique characteristics and various formats. Moving Walls enables brands to reach their audience more efficiently, and Quadrant helps them acquire new datasets to expand to new regions. Moving Walls has partnered with Quadrant for up to date location data that powers Moving Walls' location intelligence platform. Which in turn caters to every digital, static, indoor, or outdoor media type across the world.

To learn more about this partnership, download our customer success story.

The exponential increase in smartphones, smartwatches, and other connected devices creates ever-growing amounts of location data. These data tell us where people are and where they have been, uncovering trends and patterns in their movement in public spaces. Businesses worldwide are using location data for the betterment of services, performing studies to improve lives, and solving numerous other challenges.

Recently, we worked with SinTráfico, a leading mobility intelligence company from Mexico. Using Quadrant’s mobile location data, SinTráfico performs traffic and human mobility analysis helping public services agencies optimise public transport, avoid road congestion, evaluate traffic safety, improve traffic systems, and more. Logistics and freight businesses can use SinTráfico’s analysis to optimise routes and expand their services to new areas.

Learn how SinTráfico uses Quadrant’s granular and accurate location data to generate unprecedented insight into real world traffic issues by downloading our case study.

In the last few days, some media outlets have reported that data of the users of Muslim Pro, a popular mobile app, might have been sold to the United States military through X-Mode, a location data company. These articles might have been interpreted in a way suggesting that Quadrant had business relationship with X-Mode or Sierra Nevada, another company mentioned in some of the reports.

We want to clarify that Quadrant has never purchased or sold data from or to X-Mode or Sierra Nevada.

Until November 19, X-Mode and Sierra Nevada were listed on Quadrant’s Trusted Partners page. The “Trusted Partners page” is a standard practice in the location data industry. It is a catalogue of companies based on the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework Vendors List, often with a few additions like non-IAB certified, but significant industry players. It is not a list of Quadrant’s clients or suppliers. We have removed both companies from our Trusted Partners page for clarity.

Muslim Pro’s privacy policy previously mentioned Quadrant as we had a business relationship with Bitsmedia, independently of X-Mode or any other company. During this relationship, we handled user data respecting the letter and spirit of all applicable data privacy regulations, including PDPA and GDPR. At Quadrant we believe in the power of location data and the benefits it can bring to society. We continue to work on technologies that will bring better transparency, consent and trust to the industry.

Introduced in 2018, the General Data Protection Regulation (GDPR) demands that companies ask for consent upfront. Consent is one of the six lawful bases stipulated by the GDPR. Under GDPR, consent should be valid, informed, and up-to-date. Articles 4, 6, 7, 8, 9 and 13 of the GDPR explicitly include conditions for consent, and failure to comply can cost you up to €20 million, or 4% of the annual revenue of the prior financial year, whichever is higher. 

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.

In a follow-up post, we will discuss best practices for establishing GDPR compliance, and how you can choose an ideal CMP for your mobile applications. We will discuss the questions to ask your CMP provider and detail specific consent conditions within various regulations. To learn more about Quadrant's Consent Management Platform for Mobile Click Here