Picture this: You're sitting in an Uber or Grab car, and you notice that the driver's screen shows more than just a standard map. It's filled with additional information like pick-up and drop-off points, traffic jams, and accident locations. These are known as thematic layers, and they play a crucial role in enhancing the operations of location-based businesses by overlaying them onto base maps.
ESG (Environmental, Social, and Governance) risks have become increasingly significant concerns for businesses worldwide. Issues such as climate change, social inequality, and data privacy can significantly impact a company's financial performance and credibility. Therefore, businesses must prioritize socially responsible and sustainable practices while driving innovation. This is where Quadrant comes in as your trusted location data partner to help you meet your ESG goals with location data.
Accessible urban spaces allow disabled individuals to leverage public services, enjoy equal opportunities, and maintain independence. Navigating inaccessible areas can be challenging and frustrating, potentially leading to a loss of autonomy and a sense of disempowerment. Enhancing technology platforms with adequate accessibility data supports disabled people's participation in economic activities, empowering them further.
Mapping technology and location-based products can be enriched with data to help individuals with disabilities (visual impairments, hearing loss, intellectual and physical disabilities, injuries and more), navigate and utilize urban environments. To create more inclusive apps and platforms, businesses require current and comprehensive accessibility data from the physical world. Many location-based businesses are already innovating in this space and striving to keep accessibility at the forefront. Geospatial data, such as up-to-date POI data, can supplement and accelerate these efforts.
Earlier this year, we announced that Quadrant had successfully amassed over 1 million Points-of-Interest (POI) using Geolancer, our cutting-edge data collection and verification platform. At the time, our mapping initiatives were gathering a lot of steam as we rapidly scaled our operations to fulfill the soaring demand for accurate and bespoke POI datasets. In line with our projections, this demand has surged even further, prompting us to accelerate our global mapping efforts.
We are thrilled to share that we have now reached the 2 million POI mark!
Here, we discuss some recent mapping projects, why Geolancer is so effective for real-world data collection, and how it will evolve to support a wider range of use cases.
As marketing strategies continue to evolve, mobile location data has emerged as a crucial resource for generating valuable insights that drive ROI. With its unparalleled ability to deliver targeted messages to the right audience, at the right place, and at the right time, human mobility data has become a game-changer for the advertising industry. We have also seen amazing results in using location data to measure the ROI of marketing campaigns. In this article, we elaborate on how location data can be applied to high-impact use cases in advertising, marketing, and related technology.
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