Data at Work

The rise of data privacy frameworks 

Mobile apps can access various types of customer information – including personal and financial details, images, location, browsing and search history, purchasing patterns and contacts. For a long time, there were no checks and balances in place to prevent unauthorised access and misuse of this sensitive information. Therefore, there was a dire need for regulations that govern the conditions under which businesses are allowed to process sensitive consumer data.  

For several millennia, human beings have delved into alternative realities to entertain themselves and cope with the pressures of everyday life.Until recently, the mediums that enabled these experiences included fictional storytelling, music, art, movies, and TV shows. However, due to the exponential increase in computing power, the last decade has witnessed the rise of the most immersive forms of such mediums to date: Augmented Reality (AR) and Virtual Reality (VR). This blog post sheds light on this growing industry and discuss how Quadrant’s POI datasets can enrich AR and VR platforms – now and in the future.  

In addition to enabling companies to measure performance and drive growth, location intelligence plays a key role in addressing socio-economic problems. Researchers from a renowned public research university study mobility patterns using mobile location data to gauge the accessibility and availability of transit services in Maputo – the capital province in Mozambique. Using the insights from their research and analysis, they suggested improvements in the city's transport infrastructure, to expand accessibility of public transit services to underserved areas.  

Having access to large repositories of data enables businesses to optimise operations in several ways. This includes personalised advertising, greater supply chain efficiency, and more satisfying customer experiences.

However, people have grown increasingly wary of trusting businesses and governments with their data. Several high-profile data privacy breaches at LinkedIn, Alibaba, and Yahoo (to name a few) collectively impacted billions of users.

Ethically managing data and making sure no Personally Identifiable Information (PII) makes it to big data sets is a challenge we take very seriously at Quadrant.

The mobile app landscape 

Developing a successful mobile application is not an easy task. The two top mobile app platforms, Google Play (Android) and App Store (iOS), had 3.48 million apps and 2.23 million apps respectively at the end of 2021. A multitude of apps across all categories results in cut-throat competition - which makes the task of making an app stand out quite challenging.