Data at Work

Introduced in 2018, the General Data Protection Regulation (GDPR) demands that companies ask for consent upfront. Consent is one of the six lawful bases stipulated by the GDPR. Under GDPR, consent should be valid, informed, and up-to-date. Articles 4, 6, 7, 8, 9 and 13 of the GDPR explicitly include conditions for consent, and failure to comply can cost you up to €20 million, or 4% of the annual revenue of the prior financial year, whichever is higher. 

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.

In a follow-up post, we will discuss best practices for establishing GDPR compliance, and how you can choose an ideal CMP for your mobile applications. We will discuss the questions to ask your CMP provider and detail specific consent conditions within various regulations. To learn more about Quadrant's Consent Management Platform for Mobile Click Here

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

• Improve the ROI of their marketing and advertising efforts 
• Deliver personalised experiences to users 
• Improve sales and retain and grow their customer base 
• Conduct research and optimise public services, and more. 

The increased awareness around data privacy has resulted in a flurry of data privacy regulations. These regulations empower users to take ownership of their information and govern how businesses are using it. To accommodate this newfound awareness and to comply with regulations, you need to incorporate greater transparency into consumer data collection and usage. Consent Management is the strategy to gain consumers’ consent to use, store, manage, and share their data while allowing them to modify or opt-out of their earlier preferences at any point in time. 

Your users are concerned about how their favourite mobile application is collecting and using their data. Download our latest eBook to deep dive into the What, Why, and How of efficiently managing user consent for ethical monetisation of your app data.

Data analysis plays a crucial role in detecting bad, misleading, and even fraudulent data. The data economy is full of such low-quality data, especially when dealing with location data.

Providing the highest-quality location data should be the goal of data providers, and so this is an issue close to home for those of us playing this role in the industry - an issue to be taken seriously.

Let’s consider some of the various sources of location data, and what data feed characteristics tend to indicate about quality.

Competition is as fierce as ever for app publishers as we head into 2020, with the top 1 per cent accounting for 80 per cent of new downloads in the App Store as reported by Techcrunch.