Geospatial data have the potential to uncover valuable insights about the physical world. It can be used by governments to save lives and influence public welfare. Businesses can use it to drive consumer acquisition by capturing the attention of the right people at the right time. Anonymized location data has a lot of value to offer without breaching people’s privacy.
One factor to consider while evaluating location data for purchase is data delivery. Storage costs for big data sets can be substantial, so it is important to get the delivery right. The method of data delivery should take your unique use case into account, as well as the platforms you use to work with the data.
Before making a purchase decision, you should ask your vendor if they are flexible enough to use a delivery method that is in line with your requirements.
In this post, we will discuss the various methods of data delivery and how Quadrant delivers data.
High-quality Point-of-Interest (POI) data is the backbone of all location-based businesses and applications. Your customers rely on you to find day-to-day services such as transportation, food delivery, online shopping, and more. The speed, accuracy, and reliability in providing these services can be a determining factor in gaining and retaining customers.
But how do you ensure that the data powering your business are of good quality and up to date?
There are numerous data providers that claim to offer vast, accurate, and ideal POI datasets, but how do you correctly assess them? In this post, we will discuss a few factors to consider before buying POI data. Use them as a checklist for your purchase decision while selecting a data vendor!
Point-of-Interest (POI) data is critical in many sectors of the economy. Businesses and customers both need accurate, authentic, and up-to-date POI data to find and deliver services. Data sets available on the market today, however, are often polluted, containing inaccurate and outdated information. Geolancer, our proprietary platform for Point-of-Interest data collection and verification set to launch in weeks, solves these issues.
Location intelligence has revolutionised the way companies establish, operate and expand their business. From deciding an optimal location for a new store to performing footfall analysis to gauge competition in an area - location intelligence helps companies make faster, well-informed and profitable decisions.
One of the critical components of location intelligence is Point-of-Interest (POI) data. A POI indicates a specific location in an area of interest for a business. It could be a retail store, a hospital, a university, or a commercial building depending on what intel you need. POI data is vital to maximising returns on marketing and advertising, expanding a business to new areas, powering maps and navigation systems for logistics and supply chain and more.
To adequately leverage POI data, buyers must understand the type of data they need, the scale they need it at, and understand the best way to represent the acquired data to fit their use case. Here are the various ways to represent POI data, and how these methods can help answer questions to specific use cases and applications.
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