With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.
With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.
21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.
5-6 September 2019, Singapore - Quadrant CEO Mike Davie had the privilege of speaking at Location World 2019 on the topic of Co-creating Geospatial Infrastructure for Consumer Markets last Thursday, 5th September. He also gave a short introductory presentation on Quadrant and the crucial role of data in smart cities, where it can provide insights into areas like understanding and leveraging people movement patterns to build solutions, reducing budget misallocation and over-payment, improving road networks, and even delivering better healthcare.
A common request you'd probably hear in ad land is "I need a viral post." We have a pretty good promotion, how do we make that viral, they’d ask. The marketer in you is probably twitching at the idea of conflating branding and performance metrics.
Welcome to the confounding landscape of digital marketing.
Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.
