Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses.
With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:
- Improve the ROI of their marketing and advertising efforts
- Deliver personalised experiences to users
- Improve sales and retain and grow their customer base
- Conduct research and optimise public services, and more.