Quadrant privacy policy

EFFECTIVE DATE: 2 May 2019

1. Introduction

At Quadrant we take consumer privacy very seriously, and work to the best of our efforts to ensure that our data platform remains fully compliant with industry, regulatory and legal requirements. Quadrant works with the applicable privacy laws in connection with the use, collection and disclosure, including required consumer consent and opt-out provisions.

2. Who are we?

DatastreamX Pte Ltd (Operators of “Quadrant.io” Site (the ”Site”), and trading as “Quadrant”) is a location data controller that processes and aggregates data from multiple providers. This assures the breadth and veracity of the data we supply to our customers, who use Quadrant’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies, to name a few.

Our business is based on providing services to our Customers related to two major categories of data: (a) device data; (b) points of interest data. Point-of-interest data means detailed data related to businesses and other points of interest: e.g., restaurants, shopping malls, hotels/ resorts, airports, sports and entertainment complexes, and includes information such as location coordinates (such as showing the location coordinates of a local supermarket). Device data, which is further described below, provides observations received from or associated with specific Consumer or User devices and their precise location coordinates over time from which Quadrant derives inferences (“Device Data”).

3. Who are you?

If you’re reading this Privacy Policy, you are likely to fall into of the following categories of people:

Consumers are individuals who use mobile apps from which Quadrant receives or collects data to power its Services (such as apps that are owned or operated by Quadrant’s Partners, or the Partner’s partners)

Customers means anyone who uses Quadrant’s Services and includes brands, advertising agencies, media, data analytics service providers and technology platforms;

Partners are third-parties (e.g., publishers, app developers, SDK data providers) who provide data to Quadrant to power the Services used by Quadrant’s Customers, and includes parties that use Quadrant’s software development kit (SDK) to collect information; some of our Partners are also Customers of Quadrant;

Users are users who visit Quadrant’s website or any website that links to this policy (“Site”).

Depending on your relationship with Quadrant, you may fall into more than one of the above categories.

4. What does this Privacy Policy Cover?

This Privacy Policy relates to: (a) Quadrant’s data services (described in Section below) – these are services that we provide to business Customers, not Consumers (the “Data Services”); and, (b) Quadrant’s collection and use of information obtained through our Site(s) and Quadrant’s SDK (“User Information”). Device Data is described in Section "What Consumer Information does Quadrant collect?" below

This Privacy Policy does not apply to companies that Quadrant does not own or control, including Quadrant’s Customers. For example, as part of our Services, Quadrant may provide Device Data and information derived from Device Data (“Derived Data”) to Customers (or other third parties at the direction of a Customer). Quadrant may also provide the Device Data to third-party platforms for resale. Device Data and Derived Data are, collectively, “Observation Data”.  The use of Device Data by Quadrant’s Customers and other third parties is not covered by this Privacy Policy. Some of these Customers and other third parties may use cookies or similar technologies such as web beacons (collectively, “Cookies”) in order to send targeted ads to Consumers, engage with Consumers, or otherwise locate Consumers. Customers may associate the Device Data with additional information they have from other sources. To learn more about how Quadrant’s Customers collect, use, and disclose information about Consumers, please review the relevant Customer’s privacy policy; a Customer’s data handling practices are governed by its own privacy policy, not Quadrant’s Privacy Policy.

5. What Consumer Information Does Quadrant Collect?

Quadrant collects precise location data from (a) users via our SDK, (b) our third-party partners, and (c) our customers. The precise location data is information about the geographic position of devices (such as smart phones or tablets) that is commonly defined by the latitude and longitude coordinates and timestamp the GPS signals generated and collected from devices. We combine this data with other information that we create and collect about physical locations, such as geo-fences, points-of-interest and venues, and category of points-of-interest or venue, hours of operations, and events.

Additionally, Quadrant, its partners, and our customers may collect location data through owned and operated mobile applications, from end users who opt-in to the collection of such data and share that data with us using a pseudonymized identifier, for each mobile device, known as a mobile advertising ID (“MAID”). Each MAID allows us to identify unique mobile device, although the User can reset their MAID at any given time resulting in the delinking of device and MAID. Our partners may also aggregate and collect location data from end-users who opt-in to the collection of such data through mobile applications and advertising services owned and operated by their partners and customers.

Interest-based information means information which may (but does not necessarily) include: imputed or actual data about a Consumer such as gender, inferred or actual characteristics or interests such as ‘coffee drinker’ or ‘frequent shopper’ which can be based on a device’s location over time; and, any other information that the Consumer provides to the relevant Partner;

Device Information means information about the device which may (but does not necessarily) include: Device Geolocation Data, mobile advertising identifier, device type (e.g., tablet, smartphone), operating system (e.g., iOS, Android), app name or identifier, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome), timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information, including cross-device information.

Device Geolocation Data means precise geolocation data from or about a Consumer’s device, which may be expressed by latitude-longitude coordinates obtained through GPS tools, WiFi data, cell tower triangulation or other techniques, and linked to a mobile advertising ID. 

Attribution Information means information about Consumer activities that help Quadrant determine how a Consumer has responded to advertising or content, such as determining whether a Consumer who viewed a particular advertisement ultimately visited the advertiser’s retail store. 

6. How does Quadrant use Device Data for its services?

Quadrant uses various categories of Device Data to provide its customers with location-based data services, analytics services, and audience segments which include customer behaviour and insights analytics, attribution reporting, and footfall traffic analytics. Although our Data Services vary based on the particular service or customer, a key component of our Data Services is the collection and use of precise location data, and the licensing of derivative data products to our customers. For some clients, we create a virtual boundary, known as a geo-fence, around locations of interest, such as shopping centres, hotels/ resorts, restaurants, points-of-interest, and events, like professional sports matches and concerts. We then compare the location data records with our geo-fences to generate visitation, attendance, and audience data for each mobile device. We use the resulting visitation, attendance and audience data to provide our Data Services. The resulting data is used for, amongst other things, location analytics, customer behaviour analytics, and targeted advertising, or if required for law enforcement and national security purposes. For other clients we will provide raw feeds for them to conduct their own geospatial analysis.

Website Privacy Policy

In this section of this Policy, we describe the information that we collect about you when you use our Site, and how we use and disclose that information. By visiting the Site you agree that your information will be handled as described in this Policy. Your use of our Site, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes, which are incorporated by reference into this Policy.

A. The Information We Collect About You

i. Through your Use of the Site

In general, you may visit the Quadrant.io Site without giving us any information about yourself, except if you contact us via our Site. If you contact us or submit an inquiry via our Site, we collect your name, email address, phone number, company information, and any information you include in your message to us. Additionally, we automatically collect information about your use of the Site from your mobile phone, tablet, desktop or laptop computer, or other consumer electronic device that you may use to access the Site. Collection of such information may occur even if you have not otherwise submitted any information to us. Such information may include the following:

  • domain name
  • your browser type and operating system
  • web pages you view, links you click, your IP address
  • the length of time you visit our Site aor use our Services; and
  • the referring URL or the webpage that led you to our Site

We collect the above information through cookies, web beacons. Please see the section “Cookies and Other Tracking Mechanisms” below for more information on our use of cookies and other tracking mechanisms. We may use this automatically collected data for research and internal purposes, including improvement of our Site so that it is more user friendly and accessible to you.

B. How We Use Your Information

We use your information for the following purposes:

  • To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
  • To tailor the content and information that we may send or display to you, to offer location customisation, and personalised help and instructions, and to otherwise personalise your experiences while using our Site.
  • For marketing and promotional purposes. For example, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. To better understand how users access and use our Site, both on an aggregated and individualised basis, to improve our Site and respond to user requests and preferences, and for other research and analytical purposes.
  • To administer surveys and questionnaires.
  • To protect our own rights and interests, such as to resolve any disputes, enforce our Terms of Service, or to respond to legal process.

C. How We Share Your Information

We may share you information, as follows:

  • Affliliates - We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your information will be subject to this Policy.
  • Service Providers - We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.
  • Third Party Ad Networks -We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.

We may also share information in the following circumstances:

  • Business Transfers - If we are acquired by or merged with another company, if some or all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
  • In Response to Legal Process -We may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
  • To Protect Us and Others - We may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or act regarding illegal activities, suspected fraud, potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Quadrant is involved.
  • Aggregate and De-Identified Information - We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

D. Our Use Of Cookies and Other Tracking Mechanisms

We and our partners use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other information we collect from you (and our partners may do so on our behalf).

Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site. There are two types of cookies: session and persistent cookies.

Session Cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.

Persistent Cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.

Clear GIFs, pixel tags, and other technologies - Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site and App to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third Party Analytics - We use automated applications, such as Google Analytics, to evaluate usage of our Site. We use these tools to help us improve our Site performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services. We share information regarding your use of the Site, such as how many pages you have viewed, where you clicked, etc., with these third parties.

Do-Not-Track - Currently, our systems do not recognise browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

E. Third-Party Ad Networks

We may use third party network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy. We may provide these third-party advertisers with information about you.

F. Third-Party Links

Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

G. Security of Your Information

We have implemented appropriate and reasonable precautions to protect the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. You should take steps to protect against unauthorised access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.

H. E-mail Communications

We may send periodic promotional emails to you. You may opt-out of such promotional communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Services you have requested or received from us.

I. Children Under 13

Our Site is not designed for children under the age of 13. If we discover that a child under the age of 13 has provided us with information, we will delete such information from our systems.

How Can Consumers Opt-Out?

If you would like to opt-out of our use of your device location data for our Data Services, you may disable location services on your mobile device or follow the instructions below:

To opt-out of our use of location data associated with your mobile device, please complete the Mobile Advertising Opt-Out Form

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at:

Attn: Compliance Officer
Quadrant
EON Shenton, #20-13
70 Shenton Way
Singapore, 079118

Email: info@quadrant.io

Governing Law and Jurisdiction

This Policy and your use of the Website shall be governed and construed in accordance with the laws of Singapore. You agree to submit to the exclusive jurisdiction of the Singapore courts.

Changes To This Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. This Policy is accessible in the footer of our website. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected from you, we will endeavour to provide you with notice in advance of such change by highlighting the change on our Site.

For European Union or European Economic Area Residents

This section applies if you are an individual located in the European Union or European Economic Area. Subject to applicable law, you have the following additional rights in relation to your personal data:

  1. the right to access your personal data (if you ask us, we will confirm whether we are processing your personal data in a structured, commonly used and machine‐readable format and, if so, provide you with a copy of that personal data (along with certain other details.Such processing may take up to 30 days. We may need to charge a reasonable fee;
  2. the right to ensure the accuracy of your personal data;
  3. the right to have us delete your personal data (we will do so in some circumstances, such as where we no longer need it, but do note that we may not delete your data when other interests outweigh your right to deletion as per GDPR regulations);
  4. the right to restrict further processing of your personal data (unless we demonstrate compelling legitimate grounds for the processing);
  5. rights in relation to automated decision‐making and profiling (you have the right to be free from decisions based solely on automated processing of your personal data, including profiling, that affect you, unless such processing is necessary for entering into, or the performance of, a contract between you and us or you provide your explicit consent to such processing);
  6. the right to withdraw consent (if we rely on your consent to process your personal data, you have the right to withdraw that consent at any time, but provided always that this shall not affect the lawfulness of processing based on your prior consent); and
  7. the right to complain to a supervisory authority in your country of residence in the event that data is misused.

If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement. You may exercise any of your rights in relation to your personal data by contacting our Compliance Officer at: info@quadrant.io

Your Acceptance Of These Terms

By using the Website and/or any services provided by Quadrant, you signify your acceptance of this Policy and terms of service. If you do not agree to this Policy or terms of service, please do not use the Website or any services provided by Quadrant. Your continued use of the Website following the posting of changes to this Policy will be deemed your acceptance of those changes.