The increased awareness around data privacy has resulted in a flurry of data privacy regulations. These regulations empower users to take ownership of their information and govern how businesses are using it. To accommodate this newfound awareness and to comply with regulations, you need to incorporate greater transparency into consumer data collection and usage. Consent Management is the strategy to gain consumers’ consent to use, store, manage, and share their data while allowing them to modify or opt-out of their earlier preferences at any point in time.
Your users are concerned about how their favourite mobile application is collecting and using their data. Download our latest eBook to deep dive into the What, Why, and How of efficiently managing user consent for ethical monetisation of your app data.