The increased awareness around data privacy has resulted in a flurry of data privacy regulations. These regulations empower users to take ownership of their information and govern how businesses are using it. To accommodate this newfound awareness and to comply with regulations, you need to incorporate greater transparency into consumer data collection and usage. Consent Management is the strategy to gain consumers’ consent to use, store, manage, and share their data while allowing them to modify or opt-out of their earlier preferences at any point in time. 

Your users are concerned about how their favourite mobile application is collecting and using their data. Download our latest eBook to deep dive into the What, Why, and How of efficiently managing user consent for ethical monetisation of your app data.

Data analysis plays a crucial role in detecting bad, misleading, and even fraudulent data. The data economy is full of such low-quality data, especially when dealing with location data.

Providing the highest-quality location data should be the goal of data providers, and so this is an issue close to home for those of us playing this role in the industry - an issue to be taken seriously.

Let’s consider some of the various sources of location data, and what data feed characteristics tend to indicate about quality.

Competition is as fierce as ever for app publishers as we head into 2020, with the top 1 per cent accounting for 80 per cent of new downloads in the App Store as reported by Techcrunch.

As we settle into 2020, there are a few trends top of mind for location data buyers. In brief these are: changes to location utilization in Apple’s iOS 13 update; a shift in the location data supply away from background data and to foreground data; and evolving global privacy regulations and the need for compliance.

Quadrant Partners with LiveRamp To Expand APAC Audience Data driving a shared mission of providing advertisers and marketers with actionable real-world insights aligned to digital signals

• Expanded availability of Quadrant Audiences data in Asia Pacific. Currently available in Australia and New Zealand, with plans to roll out to the rest of APAC in early 2020
• Quadrant’s mission to be a globally recognised audience data provider shares synergies with LiveRamp’s reputation for quality and transparency
• More of the world’s leading adtech and advertising platforms will enjoy easy access to Quadrant’s data in 2020