In the spirit of transparency, we are going to share some background info on how we at Quadrant analyse the quality of location data we provide to our buyers – some of the steps we take to ensure it is of the highest quality possible for their particular use case.
At Quadrant, we aim to bring transparency to the location data space. To do so, we have made public various metrics for data buyers to evaluate our mobile location data feeds.
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To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.
Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.
Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.
