Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Geolancer Guardians: how we solved the problem of rural POI coverage

In our sales pitch, we promise our partners, some of the biggest tech companies in the world, that we will supply them with accurate Point-of-Interest data “from downtown Singapore to the rainforests of Sumatra”. Building a Points-of-Interest database in a dense area like Singapore CBD is trivial, and many companies can do it; but how about rural Indonesia or small islands in the Philippines? This is a story of how we employed blockchain technology and fantasy storytelling to get accurate ground truth data in areas that couldn’t be realistically mapped before.

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Unleashing the power of geospatial data for retailers : eBook

Today, in the fiercely competitive world of retail, harnessing the power of location data is no longer just an option, but a necessity for success. Making hyperlocal and contextual decisions has become a crucial factor in setting retailers apart from their competitors.

By tapping into the wealth of geospatial data, companies can unlock valuable insights into customer preferences, behaviors, and patterns. That's why we're excited to present our latest eBook, 'Unleashing the Power of Geospatial Data for Retailers'. In this comprehensive guide, we'll take you on a journey through the significance of these data types, and the numerous use cases that can empower retailers to flourish and thrive.


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Unjamming the truth about the hidden impacts of traffic

Researchers have been utilizing location data to produce actionable intelligence that allows governments to save and improve the quality of citizens’ lives. Mobility-based studies continue to gain traction in academia and are being leveraged to unearth the hidden effects of various urban issues. One such problem is traffic congestion.  
 
As the size of the global population increases, so does vehicle ownership. As a result, traffic congestion is only going to get worse with time. Policymakers must have a thorough understanding of the true impact of traffic jams so that they can undertake suitable interventions to address them.  
 
Minoru Higa, a scholar from Simon Fraser – one of Canada’s leading research universities – used Quadrant’s mobile location data to determine if traffic congestion influenced the time people spent at work. This is a unique research focus that has not been explored in existing studies. Here, we discuss how they utilized our data alongside other third-party data to answer this question. 

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5 Key Takeaways from the Quadrant X getchee Webinar: Leveraging Location Data for Retail Success

Recently, we hosted an insightful webinar in collaboration with getchee, showcasing the transformative power of location data in addressing retail industry challenges. This highly informative session attracted industry leaders and enthusiasts alike, all keen to explore the potential of location data. 

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Boost the efficiency and profitability of your supply chain operations with location data

In this fast-paced global economy, supply chain and logistics businesses must constantly innovate to optimize operations, reduce costs, and boost efficiency. We recently published an eBook that delves into the use of Point of Interest (POI) and mobile location data as tools to streamline supply chain operations.

By leveraging location data, businesses can optimize navigation and route planning, and gain insights into their facilities to address disruptions and promote operational efficiencies. The eBook also covers real-world examples, challenges, and best practices for effectively harnessing POI and mobile location data.

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