Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

A comprehensive guide to buying mobile location data: eBook

Navigating the location data space can be challenging, especially when making decisions that impact your business's bottom line. Whether you're venturing into this space for the first time or looking to refine your approach, our Location Data Buyer's Guide is here to assist. This comprehensive guide aims to demystify the process, offering insights and tips to ensure you make informed choices when procuring location-based services and data. Dive in to unlock the potential of geospatial intelligence for your business. 

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Unjamming the truth about the hidden impacts of traffic

Researchers have been utilizing location data to produce actionable intelligence that allows governments to save and improve the quality of citizens’ lives. Mobility-based studies continue to gain traction in academia and are being leveraged to unearth the hidden effects of various urban issues. One such problem is traffic congestion.  
 
As the size of the global population increases, so does vehicle ownership. As a result, traffic congestion is only going to get worse with time. Policymakers must have a thorough understanding of the true impact of traffic jams so that they can undertake suitable interventions to address them.  
 
Minoru Higa, a scholar from Simon Fraser – one of Canada’s leading research universities – used Quadrant’s mobile location data to determine if traffic congestion influenced the time people spent at work. This is a unique research focus that has not been explored in existing studies. Here, we discuss how they utilized our data alongside other third-party data to answer this question. 

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Real-world data collection with Geolancer - Journey to 2 million POI and the road ahead

Earlier this year, we announced that Quadrant had successfully amassed over 1 million Points-of-Interest (POI) using Geolancer, our cutting-edge data collection and verification platform. At the time, our mapping initiatives were gathering a lot of steam as we rapidly scaled our operations to fulfill the soaring demand for accurate and bespoke POI datasets. In line with our projections, this demand has surged even further, prompting us to accelerate our global mapping efforts.  

We are thrilled to share that we have now reached the 2 million POI mark!  

Here, we discuss some recent mapping projects, why Geolancer is so effective for real-world data collection, and how it will evolve to support a wider range of use cases.

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Improve supply chain and delivery logistics with location data

Businesses across a host of industries (such as retail and FMCG) strive to improve supply chain efficiency to cut costs, meet customer demand, and increase profits. This article explores how geospatial data (mobile location and Point-of-Interest data) is a valuable tool for enabling these objectives and can be leveraged to support profitable decision-making in supply chain and delivery logistics. 



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Leveraging Location Data for Enhanced Retail Strategies and Increased Profitability

Mobile location data is a valuable resource for retailers, as it provides insights into the movement patterns of consumers in the physical world. By analyzing this data, retailers can gain a deeper understanding of human mobility and use it to improve their marketing campaigns, gain a competitive edge, and identify and address operational inefficiencies. In this article, we explore several ways in which retailers can use location data to enhance strategic decision-making, reduce costs, and boost profitability. 

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