Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Geolancer's edge: The importance of customisable POI datasets

Countless platforms are powered by Point-of-Interest (POI) datasets that are outdated. More importantly, these datasets are not even tailored to the unique requirements of different businesses. For instance, even though a restaurant represents one POI, a specialised search engine will need information on the dietary restrictions that are catered to by the establishment while a food delivery platform needs to know if it has a drive through – data that represents distinct, custom attributes.  

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Optimise your outdoor media strategy with mobile location data

Out-of-Home (OOH) advertising or outdoor media is integral to the multi-pronged marketing strategies adopted by consumer-facing businesses. Research has found that OOH drives more online activity per ad dollar spent than any other media. It is 382 percent more effective than TV, 200 percent more effective than print, and 63 percent more effective than radio ads in driving customers to an online platform. Outdoor media is instrumental for businesses to increase awareness of products and services - both online and offline. The market size is expected to reach US$ 33 Billion by 2027, exhibiting a CAGR of 13.41% during 2022-2027. 

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Remapping Southeast Asia, one building at a time (Case Study)

POI data acts as the fundamental building block for digital mapping and navigation platforms. One of our clients – a prominent European mapping and navigation company – wanted to enrich their platforms by procuring a high-quality POI dataset covering several regions in Brunei. To help them achieve this objective, we launched a POI collection campaign in the city (without an already established presence) and successfully produced a dataset of 1500 verified POIs, all with photos. We reached a completeness level of 99.3%, far exceeding the industry standard.  

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Dashboard: Footfall analysis for two competing fast-food brands in Charlotte City

Footfall analysis is a powerful form of business intelligence that allows brands to understand the visitation patterns around various POIs (Points-of-Interest). For retail stores, restaurants, and other POSs, footfall analysis can highlight important patterns such as the busiest time of day, competitor traffic analysis, and more. Whereas for government and public agencies, footfall analysis can highlight the consumption and demand of public services for the betterment of citizens’ lives.


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Enabling marketing measurement & business expansion with location data

Whether you are an agency or a business with an established in-house marketing team, your goal is maximising ROI on your marketing and advertising spending.  

Mobile location data can help achieve your KPIs, especially in offline marketing. Using area-based insights you can make profitable marketing investments to improve brand visibility, gain new customers, or increase visits to a physical store. 

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