Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Tracking People’s Movement After Disasters Can Save Lives : Asian Development Blog

In the aftermath of a disaster, access to relevant, high quality and timely information can greatly enhance the speed of emergency response by agencies and the effectiveness of government policies. The rise of signals and sensing capabilities, such as through privacy-compliant cell phone and GPS data can provide rich and rapid information about human location, activity and mobility. In a disaster recovery context, analytics based on mobility data can underpin socio-economic impact analysis.

The activity heat map displays normalized activity profile of Ambon Island for an average 24-hr day in Sept. 2019. Data are aggregated into hexagons, which are colored based on the count of unique devices by hour in each cell. This method highlights the most and least used locations at any moment in time. In the map above, yellow cells represent areas of high activity, or locations with the greatest number of people over the averaged 24-hr period. Source: Derived from Quadrant’s mobile location data.

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Remapping Southeast Asia, one building at a time (Case Study)

POI data acts as the fundamental building block for digital mapping and navigation platforms. One of our clients – a prominent European mapping and navigation company – wanted to enrich their platforms by procuring a high-quality POI dataset covering several regions in Brunei. To help them achieve this objective, we launched a POI collection campaign in the city (without an already established presence) and successfully produced a dataset of 1500 verified POIs, all with photos. We reached a completeness level of 99.3%, far exceeding the industry standard.  

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Diversify your app monetization strategy with Quadrant

Mobile app development and maintenance is a resource intensive and time-consuming process – which is why the primary objective of publishers is maximising the revenue they generate from their apps. One of these is data monetization.

Data monetization, however, is not what usually comes to mind first. Since several successful platforms like Spotify, Tinder, and Netflix use subscriptions, one might be inclined to believe this is the most common monetization strategy. However, out of the $111 billion generated in mobile app revenue in 2020, subscription-based apps on both Apple’s App Store and Google Play collectively earned only $11.7 billion. This statistic offers a key insight: subscription models capture the imagination but only account for approximately 10% of all revenue generated from apps. Therefore, it is important to explore alternative models for generating revenue. 

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How mobile location data is enabling post-pandemic recovery in transportation

Cities worldwide are dealing with rapid urbanization, changing travel patterns, and most recently the aftermath of a global pandemic. As cities sprawl outwards to form low-density localities, it is difficult and expensive to serve these suburbs. Transit systems were also one of the worst-hit sectors by Covid-19, and post-pandemic recovery has been complicated due to remote and hybrid working. 

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Geolancer: A year in review

For years, Quadrant has been offering high-quality, authentic, and reliable mobile location data. In our interactions with customers and prospects, we discovered that many of them seek Point-of-Interest (POI) data to go with their mobility analysis. Good quality POI data is critical for operational efficiency, especially in sectors like transportation, delivery of consumer services, supply chain logistics, freight, and many others.

However, existing off-the-shelf POI databases are plagued with issues. They are not updated frequently enough, and the way they are assembled -- most often through web scraping -- leads to inevitable inaccuracies.

 

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