Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Location Data Evaluation: Best Practices for Selecting a Vendor

Companies in the location data industry like to highlight the numerous uses and benefits of their data. However, the topic of how to select a data vendor remains largely undiscussed. As the old adage goes, ‘garbage in, garbage out’: low quality data leads to unsubstantiated, weak insights, and ultimately to wrong decisions. To ensure that the data you acquire helps you solve your business challenges, you need to evaluate data quality. 

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Why businesses need to understand quality location data better

Data analysis plays a crucial role in detecting bad, misleading, and even fraudulent data. The data economy is full of such low-quality data, especially when dealing with location data.

Providing the highest-quality location data should be the goal of data providersand so this is an issue close to home for those of us playing this role in the industry - an issue to be taken seriously.

Let’s consider some of the various sources of location data, and what data feed characteristics tend to indicate about quality.

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More Location Events Not A Guarantee Of High-Quality Location Data

Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

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Quadrant Audiences Launch Party

 

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

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Geospatial Media & Communications | Quadrant: Location World 2019

5-6 September 2019, Singapore - Quadrant CEO Mike Davie had the privilege of speaking at Location World 2019 on the topic of Co-creating Geospatial Infrastructure for Consumer Markets last Thursday, 5th September. He also gave a short introductory presentation on Quadrant and the crucial role of data in smart cities, where it can provide insights into areas like understanding and leveraging people movement patterns to build solutions, reducing budget misallocation and over-payment, improving road networks, and even delivering better healthcare. 

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