Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Geolancer: A year in review

For years, Quadrant has been offering high-quality, authentic, and reliable mobile location data. In our interactions with customers and prospects, we discovered that many of them seek Point-of-Interest (POI) data to go with their mobility analysis. Good quality POI data is critical for operational efficiency, especially in sectors like transportation, delivery of consumer services, supply chain logistics, freight, and many others.

However, existing off-the-shelf POI databases are plagued with issues. They are not updated frequently enough, and the way they are assembled -- most often through web scraping -- leads to inevitable inaccuracies.

 

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How Quadrant satisfies the highest standards for handling user data

From the onset, Quadrant’s corporate ethos has been predicated on the principle of transparency. As proponents of the laws and principles enshrined in data-privacy regulations, we ethically procure and process data to make sure we are operating within the boundaries established by these regulations. 

Early on, our Consent Management Platform (QCMP) was registered as an IAB TCF-compliant CMP – which made us a valuable partner for publishers who wanted to monetize their apps by supplying consented and anonymized user data. 

Recently, we became a IAB TCF’s v2.0 registered vendor - an accreditation wider than just QCMP, assuring our customers that we collect, store, and process data in accordance with the legal requirements of the GDPR. 

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Solution Brief: Building custom POI datasets with Geolancer

Point-of-Interest (POI) data is critical for executing operations in a host of industries. Even companies that do not directly rely on POI data utilise it for deriving actionable intelligence to improve performance.

The challenge most of these businesses have is that off-the-shelf and web-scraped POI datasets are riddled with outdated and inaccurate information. Most POI data providers offer one-size-fits all datasets and fail to provide data that is relevant to different types of use cases and applications.

We've put together a solution brief discussing these challenges and solving them using Geolancer, Quadrant's very own POI Data-as-a-Service platform.

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Datanami: How POI Data can alleviate supply chain pains and help rebuild economies

Pandemic-fueled lockdowns and disruptions in transportation systems hit the supply chain and logistics industry hard. From empty shelves to skyrocketing prices, disrupted supply chains have brought on inflation all over the globe. According to the Labor Department’s consumer-price index, inflation in the U.S. alone rose above 8.5 % after averaging about 1.7% for the past decade.

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A comparison of POI solutions on the market

Point-of-Interest (POI) data is instrumental in facilitating the operations of businesses such as food and last-mile delivery companies, those that develop mapping and navigation software, ridesharing companies, and many others. In other industries, such data is harnessed to derive insights to inform decision-making around site selection and supply chain optimisation.  

However, procuring good quality POI data is a significant challenge.  

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