Having access to large repositories of data enables businesses to optimise operations in several ways. This includes personalised advertising, greater supply chain efficiency, and more satisfying customer experiences.
However, people have grown increasingly wary of trusting businesses and governments with their data. Several high-profile data privacy breaches at LinkedIn, Alibaba, and Yahoo (to name a few) collectively impacted billions of users.
Ethically managing data and making sure no Personally Identifiable Information (PII) makes it to big data sets is a challenge we take very seriously at Quadrant.