Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

Read More

Let’s Get Personal -- How Advertisers Use Location Data

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

Read More