Welcome to the Location Data Blog!

When you need to take cash out of an ATM, you want an ATM to be nearby. Your bank, too, wants you to be able to quickly step to one of its ATMs so that you can carry out your transaction -- and walk away a satisfied customer. But in choosing the locations for installing ATMs in the most convenient places for customers, banks cannot simply rely on guesswork. For banks to make the right decisions, they need the right data.

 Any time we order a latte at the coffee shop, tap our phones to ride transit, or hail a car through a ride-sharing app, we are creating data. Isolated, these bits of information are useless. But the aggregation of millions of these tiny data points can paint an incredibly detailed picture of what people need and want, and when and where they want it. That is the core of location data analytics. Unleashing its power, and placing it in the hands of organisations, is Quadrant’s mission.