Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Safeguarding privacy with smart contracts: QCMP rundown

If the location data supply chain was a river, it would look pretty murky. This lack of transparency comes from two main concerns: the complicated and entangled relationships between suppliers and buyers of data, and the issue of consent. 

In this article, we will focus on the second problem and explain why consented data is especially important in today’s market and show you how Quadrant is developing new ways to clean, track, verify, and bring transparency to the industry with blockchain technology and the Quadrant Consent Management Platform (QCMP). 

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How Quadrant satisfies the highest standards for handling user data

From the onset, Quadrant’s corporate ethos has been predicated on the principle of transparency. As proponents of the laws and principles enshrined in data-privacy regulations, we ethically procure and process data to make sure we are operating within the boundaries established by these regulations. 

Early on, our Consent Management Platform (QCMP) was registered as an IAB TCF-compliant CMP – which made us a valuable partner for publishers who wanted to monetize their apps by supplying consented and anonymized user data. 

Recently, we became a IAB TCF’s v2.0 registered vendor - an accreditation wider than just QCMP, assuring our customers that we collect, store, and process data in accordance with the legal requirements of the GDPR. 

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What Google's enhanced data privacy framework means for publishers

In July 2021, Google announced that it would update the data safety section applicable to apps on their Play Store. The company stated that these policies would come into effect in late April 2022, and it followed through on that declaration. Last month, numerous apps were removed from the Play Store for breaching Google’s updated data privacy and data processing policies.  


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Monetizing mobile location data: publisher questions and answers

Most publishers monetize their apps through one-off purchases, subscriptions, and in-app advertisements. However, subscription-based apps only account for 10.5% of the total revenue, and in-app advertising is disruptive to a degree that it directly causes churn. There is a third, better way of generating revenue from apps: data monetization. It is a new method and publishers often come us with a long list of questions. Here, we answer the most common ones.

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Data privacy laws and the importance of Consent Management Platforms

The rise of data privacy frameworks 

Mobile apps can access various types of customer information – including personal and financial details, images, location, browsing and search history, purchasing patterns and contacts. For a long time, there were no checks and balances in place to prevent unauthorised access and misuse of this sensitive information. Therefore, there was a dire need for regulations that govern the conditions under which businesses are allowed to process sensitive consumer data.  

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