Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Statement on the claimed privacy issues around Muslim Pro and X-Mode

In the last few days, some media outlets have reported that data of the users of Muslim Pro, a popular mobile app, might have been sold to the United States military through X-Mode, a location data company. These articles might have been interpreted in a way suggesting that Quadrant had business relationship with X-Mode or Sierra Nevada, another company mentioned in some of the reports.

We want to clarify that Quadrant has never purchased or sold data from or to X-Mode or Sierra Nevada.

Until November 19, X-Mode and Sierra Nevada were listed on Quadrant’s Trusted Partners page. The “Trusted Partners page” is a standard practice in the location data industry. It is a catalogue of companies based on the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework Vendors List, often with a few additions like non-IAB certified, but significant industry players. It is not a list of Quadrant’s clients or suppliers. We have removed both companies from our Trusted Partners page for clarity.

Muslim Pro’s privacy policy previously mentioned Quadrant as we had a business relationship with Bitsmedia, independently of X-Mode or any other company. During this relationship, we handled user data respecting the letter and spirit of all applicable data privacy regulations, including PDPA and GDPR. At Quadrant we believe in the power of location data and the benefits it can bring to society. We continue to work on technologies that will bring better transparency, consent and trust to the industry.

Read More

Quadrant announce partnership with LiveRamp

Quadrant Partners with LiveRamp To Expand APAC Audience Data driving a shared mission of providing advertisers and marketers with actionable real-world insights aligned to digital signals

    • Expanded availability of Quadrant Audiences data in Asia Pacific. Currently available in Australia and New Zealand, with plans to roll out to the rest of APAC in early 2020
    • Quadrant’s mission to be a globally recognised audience data provider shares synergies with LiveRamp’s reputation for quality and transparency
    • More of the world’s leading adtech and advertising platforms will enjoy easy access to Quadrant’s data in 2020
Read More

How Quadrant is delivering on our Data Quality promise

As part of our long-term commitment to delivering the best quality data to our customers, we’ve built a new proprietary data noise filtering algorithm at Quadrant.

Not only will this save hours or even days of our clients’ time, it will also save on wasted costs of investigating the causes of bad data where they are not eliminated at source.

Read More

Quadrant Audiences Launch Party

 

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

Read More

Introducing Quadrant Audiences - Going Beyond The Moment

We are pleased to introduce Quadrant Audiences, a new data-driven targeting solution designed for marketers, advertisers, and ad agencies who want to leverage high quality location-based mobile data.

Read More