Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

How transport economists use mobile location data to improve public transit

Businesses catering to a community need to keep up with changes in the region's population, demographics, and cultural traits to remain relevant. In addition, urban spaces need to be constantly redeveloped to accommodate changing movement patterns. For example, real estate companies need movement data to discern the residential needs in growing neighborhoods. Public transport authorities need to monitor travel patterns to assess demand and expand transit services to underserved areas. The analysis of mobile location data can provide a clear image of human mobility, and changes in public interaction with businesses and government facilities.

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Preview: The big book of mobile location data use cases and applications

To increase operational efficiency and maintain a profitable business model, businesses must gauge the performance of various processes and identify focal points that require change and strategic innovation. Business leaders must also develop a firm understanding of consumers and prospects, at scale, so that they can create effective marketing campaigns with broad appeal. Mobile location data is a powerful tool that helps companies achieve these objectives across business verticals by providing meaningful, actionable insights.   

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Using mobility data to measure retail and supply chain performance

Businesses that want to thrive must improve their performance across different functions to retain and increase market share. Nowadays, companies are tapping into a powerful form of business intelligence to achieve this goal: mobile location data. As a leading provider of geospatial information, Quadrant supplies data to customers that allows them to execute various analyses like measuring marketing ROI, site selection for expansion, benchmarking against competitors, and predicting performance. These analyses facilitate the optimisation of different operations which increases revenue and decreases costs.

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Mapping Human Behaviour to Effective Mobile Marketing

Image of people crossing outside buildings

To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.

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More Location Events Not A Guarantee Of High-Quality Location Data

Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

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