Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Mapping Human Behaviour to Effective Mobile Marketing

Image of people crossing outside buildings

To truly map human behaviour to effective mobile marketing, online data is not always the best data for brands to base their advertising campaigns on.

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More Location Events Not A Guarantee Of High-Quality Location Data

Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

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Location Data Allows Marketers To Connect The Digital & Physical Worlds

Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.

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Seasonal Planning for Agencies and Brands

 

With the Formula 1 hullabaloo behind us, shoppers are bound to be getting ready for the wave of seasonal sales that will inevitably start in a few weeks.

With major holidays on the horizon, it’s time to think about whether your marketing and advertising teams are making the adjustments needed to attract the right customers to maximise your media spend.

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Quadrant Audiences Launch Party

 

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

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