Quadrant’s POI Data-as-a-Service platform, Geolancer, is superior to conventional POI data collection tools in many ways. Geolancer’s ability to quickly provide high-quality, customizable metadata on demand makes it stand out in a sea of POI data providers. Our bespoke POI datasets allow businesses to increase operational efficiency, build better products, and enhance customer experience.
If the location data supply chain was a river, it would look pretty murky. This lack of transparency comes from two main concerns: the complicated and entangled relationships between suppliers and buyers of data, and the issue of consent.
In this article, we will focus on the second problem and explain why consented data is especially important in today’s market and show you how Quadrant is developing new ways to clean, track, verify, and bring transparency to the industry with blockchain technology and the Quadrant Consent Management Platform (QCMP).
The location data industry is characterised by opaque supply chains, making it challenging for buyers to procure high-quality datasets. Quadrant’s mission to instill transparency into the industry starts with how and where we source the data. We have been successfully working on acquiring data right where it is created, incentivizing developers to ethically monetize their mobile apps.
One way of doing this is SDK integration, which we have covered in detail. The other, increasingly popular method is Server-to-Server (S2S) integration; in this piece, we give readers a peek behind the curtain so that they can understand how S2S works.
Businesses that want to leverage location data must procure high-quality datasets because erroneous data will result in false insights, and therefore, poor decision making. However, not all market participants are transparent about their data practices. In this article, we share background information about how the team at Quadrant analyses the quality of location data we provide our buyers – some of the steps we take to ensure it is of the highest quality possible for their particular use cases.
From the onset, Quadrant’s corporate ethos has been predicated on the principle of transparency. As proponents of the laws and principles enshrined in data-privacy regulations, we ethically procure and process data to make sure we are operating within the boundaries established by these regulations.
Early on, our Consent Management Platform (QCMP) was registered as an IAB TCF-compliant CMP – which made us a valuable partner for publishers who wanted to monetize their apps by supplying consented and anonymized user data.
Recently, we became a IAB TCF’s v2.0 registered vendor - an accreditation wider than just QCMP, assuring our customers that we collect, store, and process data in accordance with the legal requirements of the GDPR.
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