Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Unjamming the truth about the hidden impacts of traffic

Researchers have been utilizing location data to produce actionable intelligence that allows governments to save and improve the quality of citizens’ lives. Mobility-based studies continue to gain traction in academia and are being leveraged to unearth the hidden effects of various urban issues. One such problem is traffic congestion.  
 
As the size of the global population increases, so does vehicle ownership. As a result, traffic congestion is only going to get worse with time. Policymakers must have a thorough understanding of the true impact of traffic jams so that they can undertake suitable interventions to address them.  
 
Minoru Higa, a scholar from Simon Fraser – one of Canada’s leading research universities – used Quadrant’s mobile location data to determine if traffic congestion influenced the time people spent at work. This is a unique research focus that has not been explored in existing studies. Here, we discuss how they utilized our data alongside other third-party data to answer this question. 

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