Welcome to the Location Data Blog!

Today, in the fiercely competitive world of retail, harnessing the power of location data is no longer just an option, but a necessity for success. Making hyperlocal and contextual decisions has become a crucial factor in setting retailers apart from their competitors.

By tapping into the wealth of geospatial data, companies can unlock valuable insights into customer preferences, behaviors, and patterns. That's why we're excited to present our latest eBook, 'Unleashing the Power of Geospatial Data for Retailers'. In this comprehensive guide, we'll take you on a journey through the significance of these data types, and the numerous use cases that can empower retailers to flourish and thrive.

Earlier this year, we announced that Quadrant had successfully amassed over 1 million Points-of-Interest (POI) using Geolancer, our cutting-edge data collection and verification platform. At the time, our mapping initiatives were gathering a lot of steam as we rapidly scaled our operations to fulfill the soaring demand for accurate and bespoke POI datasets. In line with our projections, this demand has surged even further, prompting us to accelerate our global mapping efforts.  

We are thrilled to share that we have now reached the 2 million POI mark!  

Here, we discuss some recent mapping projects, why Geolancer is so effective for real-world data collection, and how it will evolve to support a wider range of use cases.

Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.

Mobile location data is a valuable resource for retailers, as it provides insights into the movement patterns of consumers in the physical world. By analyzing this data, retailers can gain a deeper understanding of human mobility and use it to improve their marketing campaigns, gain a competitive edge, and identify and address operational inefficiencies. In this article, we explore several ways in which retailers can use location data to enhance strategic decision-making, reduce costs, and boost profitability. 

Aqfer, a leading provider of big data marketing solutions, has announced a new partnership with Quadrant, a global leader in raw mobile location data, point-of-interest (POI) data, and corresponding compliance services.

The partnership provides Aqfer clients and their customers access to Quadrant’s raw location data feed, where they can access all of Quadrant’s anonymized and privacy-compliant movement data. Quadrant also offers manually verified and customized POI datasets on demand, along with an off-the-shelf POI data feed. This wealth of data will help Aqfer’s clients and their customers augment their existing first-party identity graphs with additional audience identifiers, allowing them to perform hyper-targeted, location-based marketing and advertising initiatives.