Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

More Location Events Not A Guarantee Of High-Quality Location Data

Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

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Location Data Allows Marketers To Connect The Digital & Physical Worlds

Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.

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In Singapore, malls need to fear the long weekends. Here's why

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

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Singapore's unique position as an innovation hub and leading Smart City

Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.

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Location Data Industry: 3 News & Insights In 3 Minutes

Quadrant.io -- Here are 3 news and insights in the location data industry summarised for you.

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