WEF must strike a balance between privacy, reality and the greater good
Any time we order a latte at the coffee shop, tap our phones to ride transit, or hail a car through a ride-sharing app, we are creating data. Isolated, these bits of information are useless. But the aggregation of millions of these tiny data points can paint an incredibly detailed picture of what people need and want, and when and where they want it. That is the core of location data analytics. Unleashing its power, and placing it in the hands of organisations, is Quadrant’s mission.