Data analysis plays a crucial role in detecting bad, misleading, and even fraudulent data. The data economy is full of such low-quality data, especially when dealing with location data.
Providing the highest-quality location data should be the goal of data providers, and so this is an issue close to home for those of us playing this role in the industry - an issue to be taken seriously.
Let’s consider some of the various sources of location data, and what data feed characteristics tend to indicate about quality.
