Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Why businesses need to understand quality location data better

Data analysis plays a crucial role in detecting bad, misleading, and even fraudulent data. The data economy is full of such low-quality data, especially when dealing with location data.

Providing the highest-quality location data should be the goal of data providersand so this is an issue close to home for those of us playing this role in the industry - an issue to be taken seriously.

Let’s consider some of the various sources of location data, and what data feed characteristics tend to indicate about quality.

Read More

The Week in Big Data V1

In our effort to build the foundations to flourish the data economy, starting in June, we’re going to be publishing regular posts on our blog – The Week in Big Data – a collection of links, snippets and stories happened every week in the data industry- discovered, analyzed, and commented by our team.

 

Read More