Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Madhavi Pundit and Priscille Villanueva.

Madhavi Pundit and Priscille Villanueva.

Recent Posts

Tracking People’s Movement After Disasters Can Save Lives : Asian Development Blog

In the aftermath of a disaster, access to relevant, high quality and timely information can greatly enhance the speed of emergency response by agencies and the effectiveness of government policies. The rise of signals and sensing capabilities, such as through privacy-compliant cell phone and GPS data can provide rich and rapid information about human location, activity and mobility. In a disaster recovery context, analytics based on mobility data can underpin socio-economic impact analysis.

The activity heat map displays normalized activity profile of Ambon Island for an average 24-hr day in Sept. 2019. Data are aggregated into hexagons, which are colored based on the count of unique devices by hour in each cell. This method highlights the most and least used locations at any moment in time. In the map above, yellow cells represent areas of high activity, or locations with the greatest number of people over the averaged 24-hr period. Source: Derived from Quadrant’s mobile location data.

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