Welcome to the Location Data Blog!

POI data acts as the fundamental building block for digital mapping and navigation platforms. One of our clients – a prominent European mapping and navigation company – wanted to enrich their platforms by procuring a high-quality POI dataset covering several regions in Brunei. To help them achieve this objective, we launched a POI collection campaign in the city (without an already established presence) and successfully produced a dataset of 1500 verified POIs, all with photos. We reached a completeness level of 99.3%, far exceeding the industry standard.  

As users, we are not surprised to discover that a restaurant or a store on the map does not exist in the real world. It might have closed, moved, or never existed in the first place. Low quality POI datasets might be a mere inconvenience in our personal lives; however, this is a multi-million dollar issue for businesses.

Until recently, we couldn't even tell how big the problem is. After collecting and verifying 5,000 electric vehicle charging stations in Amsterdam in person, we have an answer: it is enormous.

We discovered that more than 14% of the locations in the city’s database were incorrect, and more than 11% of the data from a popular mapping platform was outdated. And this is just the tip of the iceberg.