Quadrant Partners with LiveRamp To Expand APAC Audience Data driving a shared mission of providing advertisers and marketers with actionable real-world insights aligned to digital signals

• Expanded availability of Quadrant Audiences data in Asia Pacific. Currently available in Australia and New Zealand, with plans to roll out to the rest of APAC in early 2020
• Quadrant’s mission to be a globally recognised audience data provider shares synergies with LiveRamp’s reputation for quality and transparency
• More of the world’s leading adtech and advertising platforms will enjoy easy access to Quadrant’s data in 2020

Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.

21 August 2019 - Decamping to Club Meatball, a favourite haunt of the advertising industry in Singapore, we joined our partners from Foursquare and Lotame to run through what Quadrant Audiences does and how it benefits advertisers.

5-6 September 2019, Singapore - Quadrant CEO Mike Davie had the privilege of speaking at Location World 2019 on the topic of Co-creating Geospatial Infrastructure for Consumer Markets last Thursday, 5th September. He also gave a short introductory presentation on Quadrant and the crucial role of data in smart cities, where it can provide insights into areas like understanding and leveraging people movement patterns to build solutions, reducing budget misallocation and over-payment, improving road networks, and even delivering better healthcare. 

Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.