The intricate web of connected devices and applications produces a lot of location data. Used in the right manner, accurate and timely geospatial intelligence can be leveraged to boost operational efficiency, improve government and public services, increase marketing and advertising ROI, and expand services to underserved areas.
Geospatial data have the potential to uncover valuable insights about the physical world. It can be used by governments to save lives and influence public welfare. Businesses can use it to drive consumer acquisition by capturing the attention of the right people at the right time. Anonymized location data has a lot of value to offer without breaching people’s privacy.
A few weeks ago, we discussed the seven most important parameters for data buyers to consider before purchasing location data. One of those factors is the health and quality of data. Is the data complete, accurate, and usable? Does it need additional preparation? How many unique values does the dataset actually contain?
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