In our latest webinar, in collaboration with market intelligence leader Applied Post, we discussed the evolving world of location data and its applications in marketing and ad tech. This session demonstrated how businesses can tap into the raw power of location data to optimize advertising strategies, personalizing campaigns, ensuring privacy, and maximizing ROI. Here are the top 4 takeaways, supplemented by real-world success stories from Schlage, Holt Beauty, and Papa John's Pizza.

Point-of-Interest (POI) data has become a key component in driving innovation, efficiency, and personalized user experiences across diverse industries. From enabling ride-sharing services to identify pick-up and drop-off locations and ensuring timely last-mile deliveries, to enriching real estate insights and supporting state-of-the-art AI models and Large Language Models (LLMs), POI data is reshaping how businesses operate.  

In this fast-paced global economy, supply chain and logistics businesses must constantly innovate to optimize operations, reduce costs, and boost efficiency. We recently published an eBook that delves into the use of Point of Interest (POI) and mobile location data as tools to streamline supply chain operations.

By leveraging location data, businesses can optimize navigation and route planning, and gain insights into their facilities to address disruptions and promote operational efficiencies. The eBook also covers real-world examples, challenges, and best practices for effectively harnessing POI and mobile location data.

ESG (Environmental, Social, and Governance) risks have become increasingly significant concerns for businesses worldwide. Issues such as climate change, social inequality, and data privacy can significantly impact a company's financial performance and credibility. Therefore, businesses must prioritize socially responsible and sustainable practices while driving innovation. This is where Quadrant comes in as your trusted location data partner to help you meet your ESG goals with location data.

Accessible urban spaces allow disabled individuals to leverage public services, enjoy equal opportunities, and maintain independence. Navigating inaccessible areas can be challenging and frustrating, potentially leading to a loss of autonomy and a sense of disempowerment. Enhancing technology platforms with adequate accessibility data supports disabled people's participation in economic activities, empowering them further.

Mapping technology and location-based products can be enriched with data to help individuals with disabilities (visual impairments, hearing loss, intellectual and physical disabilities, injuries and more), navigate and utilize urban environments. To create more inclusive apps and platforms, businesses require current and comprehensive accessibility data from the physical world. Many location-based businesses are already innovating in this space and striving to keep accessibility at the forefront. Geospatial data, such as up-to-date POI data, can supplement and accelerate these efforts.