Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Suman Joshi

Suman Joshi

Recent Posts

GDPR Consent Conditions: Best Practices for Establishing Compliance

Data monetisation has grown manifolds in the past decade. It has helped businesses flourish and allowed consumers to enjoy tailored experiences. However, the unregulated use of data and the infringement on individuals’ privacy rights triggered a backlash, and regulators are now introducing strict consent requirements. In this article, we take a look at the best practices that can help you stay compliant.

The most important of these new laws is the European Union’s (EU) General Data Protection Regulation (GDPR), as many other jurisdictions use it as a blueprint. GDPR empowers users to govern how businesses can use their data, and it significantly raised the bar for data privacy laws worldwide. Penalties are harsh and enforcement is firm, so businesses are now setting up dedicated mechanisms to establish compliance.

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.


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Managing User Consent on Mobile: Needs, Benefits and Best Practices

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

  • Improve the ROI of their marketing and advertising efforts 
  • Deliver personalised experiences to users 
  • Improve sales and retain and grow their customer base 
  • Conduct research and optimise public services, and more. 
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