In this fast-paced global economy, supply chain and logistics businesses must constantly innovate to optimize operations, reduce costs, and boost efficiency. We recently published an eBook that delves into the use of Point of Interest (POI) and mobile location data as tools to streamline supply chain operations.

By leveraging location data, businesses can optimize navigation and route planning, and gain insights into their facilities to address disruptions and promote operational efficiencies. The eBook also covers real-world examples, challenges, and best practices for effectively harnessing POI and mobile location data.

ESG (Environmental, Social, and Governance) risks have become increasingly significant concerns for businesses worldwide. Issues such as climate change, social inequality, and data privacy can significantly impact a company's financial performance and credibility. Therefore, businesses must prioritize socially responsible and sustainable practices while driving innovation. This is where Quadrant comes in as your trusted location data partner to help you meet your ESG goals with location data.

Accessible urban spaces allow disabled individuals to leverage public services, enjoy equal opportunities, and maintain independence. Navigating inaccessible areas can be challenging and frustrating, potentially leading to a loss of autonomy and a sense of disempowerment. Enhancing technology platforms with adequate accessibility data supports disabled people's participation in economic activities, empowering them further.

Mapping technology and location-based products can be enriched with data to help individuals with disabilities (visual impairments, hearing loss, intellectual and physical disabilities, injuries and more), navigate and utilize urban environments. To create more inclusive apps and platforms, businesses require current and comprehensive accessibility data from the physical world. Many location-based businesses are already innovating in this space and striving to keep accessibility at the forefront. Geospatial data, such as up-to-date POI data, can supplement and accelerate these efforts. 

Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.

Aqfer, a leading provider of big data marketing solutions, has announced a new partnership with Quadrant, a global leader in raw mobile location data, point-of-interest (POI) data, and corresponding compliance services.

The partnership provides Aqfer clients and their customers access to Quadrant’s raw location data feed, where they can access all of Quadrant’s anonymized and privacy-compliant movement data. Quadrant also offers manually verified and customized POI datasets on demand, along with an off-the-shelf POI data feed. This wealth of data will help Aqfer’s clients and their customers augment their existing first-party identity graphs with additional audience identifiers, allowing them to perform hyper-targeted, location-based marketing and advertising initiatives.