Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are utilising external data to enhance business operations.

Suman Joshi

Suman Joshi

Recent Posts

User behaviour and POI data quality in Geolancer – Quadrant quarterly hackathon

Earlier this year, we launched the public beta test of our proprietary POI collection and verification app, Geolancer. Aimed at providing up-to-date and manually-verified POI datasets, Geolancer is already helping ride sharing and real estate companies enrich their platforms with a hyper-accurate POI data feed. In this article, we provide a peek behind the curtain and explain how we maintain the high quality of POI data in Geolancer.

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Retail after the pandemic – Using POI data to revitalise the retail industry

The Covid-19 pandemic and following global lockdowns were devastating for the retail industry. Activities like shopping and leisure quickly fell as people’s focus shifted to dealing with a pandemic. Essential retail like grocery, drugstores, and homeware had to adapt quickly to accommodate the needs of the hour, while non-essential retail segments of fashion, sports, beauty, luxury, etc. went into complete disarray.

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Enabling marketing measurement & business expansion with location data

Whether you are an agency or a business with an established in-house marketing team, your goal is maximising ROI on your marketing and advertising spending.  

Mobile location data can help achieve your KPIs, especially in offline marketing. Using area-based insights you can make profitable marketing investments to improve brand visibility, gain new customers, or increase visits to a physical store. 

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Geospatial Market Map for APAC - 2021

The intricate web of connected devices and applications produces a lot of location data. Used in the right manner, accurate and timely geospatial intelligence can be leveraged to boost operational efficiency,  improve government and public services, increase marketing and advertising ROI, and expand services to underserved areas.

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Common Problems With Location Data and How to Fix Them

Geospatial data have the potential to uncover valuable insights about the physical world. It can be used by governments to save lives and influence public welfare. Businesses can use it to drive consumer acquisition by capturing the attention of the right people at the right time. Anonymized location data has a lot of value to offer without breaching people’s privacy.

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