Businesses catering to a community need to keep up with changes in the region's population, demographics, and cultural traits to remain relevant. In addition, urban spaces need to be constantly redeveloped to accommodate changing movement patterns. For example, real estate companies need movement data to discern the residential needs in growing neighborhoods. Public transport authorities need to monitor travel patterns to assess demand and expand transit services to underserved areas. The analysis of mobile location data can provide a clear image of human mobility, and changes in public interaction with businesses and government facilities.

Point-of-Interest (POI) data is the foundation for digital maps that enable on-demand service delivery models in navigation, logistics, and other industries. POI data is instrumental for businesses to dynamically match consumers with the right services and places with relevant context. The application and analysis of POI data should be a top priority for all location-based businesses to improve operational efficiency, save costs, and stay ahead of competition.

Location data has proven beneficial in solving various business and social problems. Researchers and analytics firms leverage location intelligence to identify target audiences for businesses, measure ROI of operational spend, assess competition, and address grave issues like climate change, social inequalities, and human migration. In reality, most business models in delivery, transportation, navigation, healthcare, and real estate depend on location data for day-to-day operations.

Offline or online, advertising is all about getting the right message out to the right people at the right time, and mobile location data can be instrumental to your goals.

Marketing agencies and teams across various sectors are recognizing the value of mobile location data. They are using it to build targeted campaigns, gauge competition, measure campaign performance, and optimize spending. Mobile location data can help businesses maximize ROI on their marketing and advertising spending, especially in offline campaigns that are harder to measure than digital efforts.

Transportation companies need location-based intelligence to gauge demand, support operations, adapt to changing public requirements, and ensure safety. Reliable and accurate mobile location data is key to studying mobility trends that can reveal actionable insights for the betterment of infrastructure and applications in supply chain, ride sharing, public transport, traffic management, and other use cases.

Companies also need location data to assess potential for usage in growing urban spaces to improve availability and return-on-investment. More recently, due to the Covid-19 pandemic, people’s movement patterns have changed drastically. The new normal with social distancing requires tweaking existing forms of transportation and related services. All these make mobile location datasets and corresponding mobility analysis more valuable than ever, both in the private and public sector.