Welcome to the Location Data Blog!

“It is an undeniable statement that programmatic advertising is going to take over.”

That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.

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Location data is a unique class of data on its' own, the insights provided by location data is invaluable to businesses. However, they do not come without their own set of complexities. 

Here are a few things you should be aware about location data and the data economy. These will help you avoid the common pitfalls when handling and transacting location data.

Luxury travel is one of the biggest sources of revenue for the tourism industry, and some of the fastest growth is seen coming from countries in the Asia-Pacific.

We at Quadrant decided to track these affluent travellers with mobile location data to uncover insights into their behaviour and preferences. The findings and insights was shared at our monthly community event on Thursday, 25th April 2019.

Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on location data.