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Based on the advances in the location data space, it is surprising that a lot of companies continue to fixate on the number of events per device per day to assess the quality of location data.

Events – major conferences, cocktail evenings or even smaller roundtables – are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating leads for an event professional/ marketer means getting the right people to your event. Depending on the event theme and objective, a typical targeted persona would be CEOs from SMEs and/or MNCs, industry professionals or even entrepreneur of a certain age and income bracket.

Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.

Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.

Quadrant.io -- Here are 3 news and insights in the location data industry summarised for you.