Every year in Singapore, the National Day Parade (NDP) period in August sees a lull for malls as locals travel abroad, resulting in a relatively quiet and unprofitable few days. We can think of this as the “exodus effect”.
Last week, we had a visit from students of Murdoch University Western Australia to the Quadrant office in Singapore.
Quadrant.io -- Here are 3 news and insights in the location data industry summarised for you.
“It is an undeniable statement that programmatic advertising is going to take over.”
That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.
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Location data is a unique class of data on its' own, the insights provided by location data is invaluable to businesses. However, they do not come without their own set of complexities.
Here are a few things you should be aware about location data and the data economy. These will help you avoid the common pitfalls when handling and transacting location data.
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