Experts forecast that Out-of-home (OOH) advertising will be a $33 billion industry by 2021. Despite the increasing popularity of digital advertising, OOH ads remain the most effective method of context-based advertising that improves brand visibility, drives customers to your business' location, and effectively delivers relevant messages in public interest.
Once considered overtaken by internet-based advertising and social media, OOH advertising has made a comeback in the past few years. This comeback has been made possible by the analysis of location data - collected from personal devices that are literally everywhere! Mobile location data provides actionable insight into where people are, and OOH media providers can harness this data to deliver relevant messages to their customers at the right time.
One of our customers, Moving Walls, takes OOH media automation and targeting to the next level. Their location intelligence platform Moving Audiences helps advertisers with advanced data capabilities that address OOH's unique characteristics and various formats. Moving Walls enables brands to reach their audience more efficiently, and Quadrant helps them acquire new datasets to expand to new regions. Moving Walls has partnered with Quadrant for up to date location data that powers Moving Walls' location intelligence platform. Which in turn caters to every digital, static, indoor, or outdoor media type across the world.
To learn more about this partnership, download our customer success story.
