Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Improving traffic monitoring and mobility systems with mobile location data - Customer success story

The exponential increase in smartphones, smartwatches, and other connected devices creates ever-growing amounts of location data. These data tell us where people are and where they have been, uncovering trends and patterns in their movement in public spaces. Businesses worldwide are using location data for the betterment of services, performing studies to improve lives, and solving numerous other challenges.

Recently, we worked with SinTráfico, a leading mobility intelligence company from Mexico. Using Quadrant’s mobile location data, SinTráfico performs traffic and human mobility analysis helping public services agencies optimise public transport, avoid road congestion, evaluate traffic safety, improve traffic systems, and more. Logistics and freight businesses can use SinTráfico’s analysis to optimise routes and expand their services to new areas.

Learn how SinTráfico uses Quadrant’s granular and accurate location data to generate unprecedented insight into real world traffic issues by downloading our case study.

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GDPR Consent Conditions: Best Practices for Establishing Compliance

Data monetisation has grown manifolds in the past decade. It has helped businesses flourish and allowed consumers to enjoy tailored experiences. However, the unregulated use of data and the infringement on individuals’ privacy rights triggered a backlash, and regulators are now introducing strict consent requirements. In this article, we take a look at the best practices that can help you stay compliant.

The most important of these new laws is the European Union’s (EU) General Data Protection Regulation (GDPR), as many other jurisdictions use it as a blueprint. GDPR empowers users to govern how businesses can use their data, and it significantly raised the bar for data privacy laws worldwide. Penalties are harsh and enforcement is firm, so businesses are now setting up dedicated mechanisms to establish compliance.

Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.


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Infographic: Establishing Compliance with GDPR's Consent Conditions

Introduced in 2018, the General Data Protection Regulation (GDPR) demands that companies ask for consent upfront. Consent is one of the six lawful bases stipulated by the GDPR. Under GDPR, consent should be valid, informed, and up-to-date. Articles 4, 6, 7, 8, 9 and 13 of the GDPR explicitly include conditions for consent, and failure to comply can cost you up to €20 million, or 4% of the annual revenue of the prior financial year, whichever is higher. 


Download our latest eBook to learn what is consent management, why it is important and how you can establish compliance with the stringent consent requirements mandated by today's data privacy laws.

In a follow-up post, we will discuss best practices for establishing GDPR compliance, and how you can choose an ideal CMP for your mobile applications. We will discuss the questions to ask your CMP provider and detail specific consent conditions within various regulations. To learn more about Quadrant's Consent Management Platform for Mobile Click Here

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Managing User Consent on Mobile: Needs, Benefits and Best Practices

Data-driven decision making has been fuelling business success for over two decades now. The vast amount of data available on digital platforms and complex IoT networks made up of numerous devices and applications present many growth opportunities for businesses. 

With the rapid increase in mobile usage, businesses have been gathering and using user data on mobile apps to:

  • Improve the ROI of their marketing and advertising efforts 
  • Deliver personalised experiences to users 
  • Improve sales and retain and grow their customer base 
  • Conduct research and optimise public services, and more. 
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What is a 'Consent Management Platform'? And why do you need one?

What is Consent Management?
 

The increased awareness around data privacy has resulted in a flurry of data privacy regulations. These regulations empower users to take ownership of their information and govern how businesses are using it. To accommodate this newfound awareness and to comply with regulations, you need to incorporate greater transparency into consumer data collection and usage. Consent Management is the strategy to gain consumers’ consent to use, store, manage, and share their data while allowing them to modify or opt-out of their earlier preferences at any point in time. 

Your users are concerned about how their favourite mobile application is collecting and using their data. Download our latest eBook to deep dive into the What, Why, and How of efficiently managing user consent for ethical monetisation of your app data.

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