Welcome to the Location Data Blog!

This week, we are celebrating collecting a quarter million Points-of-Interest with Geolancer. We have reached the 250,000 POI milestone in just 12 months, starting in two countries in Southeast Asia, and gradually expanding to five. Scaling a new product from zero is something we are proud of; however, our platform’s real strength lies in its quality. There is not a single dataset in the industry that even comes close to Geolancer’s accurate, complete, and rich metadata.

Business Intelligence (BI) and data science companies harness location data to help their clients understand target audiences better. Insights derived from analyzing human mobility patterns can help retailers, FMCG, online services, and many other companies conduct effective marketing campaigns, expand to new areas, measure ROI, find underserved consumers, and more. 

A screenshot of Mapoteca’s analytics platform showing O-D analysis for specific POIs based on mobility data. 

Countless platforms are powered by Point-of-Interest (POI) datasets that are outdated. More importantly, these datasets are not even tailored to the unique requirements of different businesses. For instance, even though a restaurant represents one POI, a specialised search engine will need information on the dietary restrictions that are catered to by the establishment while a food delivery platform needs to know if it has a drive through – data that represents distinct, custom attributes.  

Out-of-Home (OOH) advertising or outdoor media is integral to the multi-pronged marketing strategies adopted by consumer-facing businesses. Research has found that OOH drives more online activity per ad dollar spent than any other media. It is 382 percent more effective than TV, 200 percent more effective than print, and 63 percent more effective than radio ads in driving customers to an online platform. Outdoor media is instrumental for businesses to increase awareness of products and services - both online and offline. The market size is expected to reach US$ 33 Billion by 2027, exhibiting a CAGR of 13.41% during 2022-2027. 

POI data acts as the fundamental building block for digital mapping and navigation platforms. One of our clients – a prominent European mapping and navigation company – wanted to enrich their platforms by procuring a high-quality POI dataset covering several regions in Brunei. To help them achieve this objective, we launched a POI collection campaign in the city (without an already established presence) and successfully produced a dataset of 1500 verified POIs, all with photos. We reached a completeness level of 99.3%, far exceeding the industry standard.