Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion.
“It is an undeniable statement that programmatic advertising is going to take over.”
That is what Quadrant Data Scientist Roger Ganga told an audience at company headquarters in Singapore during our latest network event. And the facts speak loudly for themselves: the proportion of marketing campaigns run through programmatic advertising soared from 17 percent to 28 percent in just a year.
Luxury travel is one of the biggest sources of revenue for the tourism industry, and some of the fastest growth is seen coming from countries in the Asia-Pacific.
We at Quadrant decided to track these affluent travellers with mobile location data to uncover insights into their behaviour and preferences. The findings and insights was shared at our monthly community event on Thursday, 25th April 2019.