Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

Tackling last mile delivery challenges with POI and mobile location data


Last-mile, food delivery, e-commerce, and postal services companies constantly strive to improve their services and operational efficiency to remain competitive. In this highly saturated space, the quality of location data powering delivery apps and platforms can be detrimental to the efficiency of operations. In this post, we will discuss how location data (mobile location and POI data) enables businesses to locate customers accurately, optimize mapping and routing systems, and minimize the waste of time and resources.

Read More

Improve supply chain and delivery logistics with location data

Businesses across a host of industries (such as retail and FMCG) strive to improve supply chain efficiency to cut costs, meet customer demand, and increase profits. This article explores how geospatial data (mobile location and Point-of-Interest data) is a valuable tool for enabling these objectives and can be leveraged to support profitable decision-making in supply chain and delivery logistics. 



Read More

Leveraging Location Data for Enhanced Retail Strategies and Increased Profitability

Mobile location data is a valuable resource for retailers, as it provides insights into the movement patterns of consumers in the physical world. By analyzing this data, retailers can gain a deeper understanding of human mobility and use it to improve their marketing campaigns, gain a competitive edge, and identify and address operational inefficiencies. In this article, we explore several ways in which retailers can use location data to enhance strategic decision-making, reduce costs, and boost profitability. 

Read More

Location data industry outlook and trends 2023 (preview)

Geospatial data – specifically mobile location and Points-of-Interest (POI) data - is a powerful resource that enables everyday location-based services such as ride-hailing, food delivery, logistics, etc. Location data analyses have been proven to optimize commercial operations, identify high-impact public investments, improve our ability to respond to and prepare for natural disasters, and more.   

The location data industry is extremely dynamic because of several reasons, including new policies from dominant OS providers, data-privacy regulations, the ongoing transformation of cities and movement patterns, etc. As it continues to expand and evolve, businesses that  utilize geospatial data (as well as those that supply it) must stay up to date with the ever-changing landscape to maintain a competitive edge.   

Based on our expertise and success with many leading companies across the world, we have authored a report that details the themes and trends we believe will mold the industry in 2023 and beyond. 

Read More

Geolancer database doubles to 1 million POI in just 7 weeks!

We recently announced that Quadrant had gathered 500,000 Points-of-Interest (POI) via Geolancer, our industry-leading Data-as-a-Service platform. Previously, it took us 10 weeks to double the size of our database from 250,000 POI. This time around, we are delighted to share that we have achieved the same feat even quicker (a mere month and a half) while crossing the 1 million mark!  

Having consistently delivered on our promise of a high-quality, scalable, affordable, and customizable POI solution, we have generated surging demand across a host of sectors and have rapidly expanded our coverage to fulfil it. 

Here, we recap some of our successful projects from the last quarter to highlight the diversity of the use cases that we are enabling.  

Read More