Welcome to the Location Data Blog!

 

Learn how companies all over the globe are utilising location data to enhance business operations and improve profitability. Keep up with industry updates, best practices, and key learnings from location intelligence projects we have executed.

How transport economists use location data to build better public transit systems and cities

Urban planners and transport economists need location data to build better cities and facilitate equitable and convenient access to public transit. The movement of people within an area and between various Points-of-interest (POI) can provide valuable insights for city administrations, governments and businesses. Inaccessible facilities and public transit networks impact the socio-economic conditions of people living in an area, and therefore, affect the quality of their lives.  

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Mapping a quarter million POIs with Geolancer

This week, we are celebrating collecting a quarter million Points-of-Interest with Geolancer. We have reached the 250,000 POI milestone in just 12 months, starting in two countries in Southeast Asia, and gradually expanding to five. Scaling a new product from zero is something we are proud of; however, our platform’s real strength lies in its quality. There is not a single dataset in the industry that even comes close to Geolancer’s accurate, complete, and rich metadata.

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Delivering actionable, location-based business intelligence in Latam - Case study

Business Intelligence (BI) and data science companies harness location data to help their clients understand target audiences better. Insights derived from analyzing human mobility patterns can help retailers, FMCG, online services, and many other companies conduct effective marketing campaigns, expand to new areas, measure ROI, find underserved consumers, and more. 

A screenshot of Mapoteca’s analytics platform showing O-D analysis for specific POIs based on mobility data. 

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Geolancer's edge: The importance of customisable POI datasets

Countless platforms are powered by Point-of-Interest (POI) datasets that are outdated. More importantly, these datasets are not even tailored to the unique requirements of different businesses. For instance, even though a restaurant represents one POI, a specialised search engine will need information on the dietary restrictions that are catered to by the establishment while a food delivery platform needs to know if it has a drive through – data that represents distinct, custom attributes.  

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Optimise your outdoor media strategy with mobile location data

Out-of-Home (OOH) advertising or outdoor media is integral to the multi-pronged marketing strategies adopted by consumer-facing businesses. Research has found that OOH drives more online activity per ad dollar spent than any other media. It is 382 percent more effective than TV, 200 percent more effective than print, and 63 percent more effective than radio ads in driving customers to an online platform. Outdoor media is instrumental for businesses to increase awareness of products and services - both online and offline. The market size is expected to reach US$ 33 Billion by 2027, exhibiting a CAGR of 13.41% during 2022-2027. 

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