Welcome to the Location Data Blog!

Businesses catering to a community need to keep up with changes in the region's population, demographics, and cultural traits to remain relevant. In addition, urban spaces need to be constantly redeveloped to accommodate changing movement patterns. For example, real estate companies need movement data to discern the residential needs in growing neighborhoods. Public transport authorities need to monitor travel patterns to assess demand and expand transit services to underserved areas. The analysis of mobile location data can provide a clear image of human mobility, and changes in public interaction with businesses and government facilities.

To increase operational efficiency and maintain a profitable business model, businesses must gauge the performance of various processes and identify focal points that require change and strategic innovation. Business leaders must also develop a firm understanding of consumers and prospects, at scale, so that they can create effective marketing campaigns with broad appeal. Mobile location data is a powerful tool that helps companies achieve these objectives across business verticals by providing meaningful, actionable insights.   

Businesses that want to thrive must improve their performance across different functions to retain and increase market share. Nowadays, companies are tapping into a powerful form of business intelligence to achieve this goal: mobile location data. As a leading provider of geospatial information, Quadrant supplies data to customers that allows them to execute various analyses like measuring marketing ROI, site selection for expansion, benchmarking against competitors, and predicting performance. These analyses facilitate the optimisation of different operations which increases revenue and decreases costs.

In addition to enabling companies to measure performance and drive growth, location intelligence plays a key role in addressing socio-economic problems. Researchers from a renowned public research university study mobility patterns using mobile location data to gauge the accessibility and availability of transit services in Maputo – the capital province in Mozambique. Using the insights from their research and analysis, they suggested improvements in the city's transport infrastructure, to expand accessibility of public transit services to underserved areas.  

The mobile app landscape 

Developing a successful mobile application is not an easy task. The two top mobile app platforms, Google Play (Android) and App Store (iOS), had 3.48 million apps and 2.23 million apps respectively at the end of 2021. A multitude of apps across all categories results in cut-throat competition - which makes the task of making an app stand out quite challenging.