Leverage the power of location data
Better marketing ROI: Businesses can use location intelligence to promote targeted offers based on consumer preference, measure the performance of Out-of-Home advertising, and prepare competitive analyses.
Smarter site selection: Retail businesses can combine footfall, demographic, and POI data to choose a site with the highest sales potential.
Urban planning: Researchers and public planners can utilise human mobility data to minimise traffic congestion, identify and rectify shortfalls in public services, and increase resource allocation to specific urban areas.
Emergency response: In addition to helping public health experts, location data can be used to facilitate the distribution of resources, facilities, and personnel in the aftermath of natural disasters.
Real estate: Location intelligence and POI data can enrich digital real estate platforms, helping people find homes close to the locations that matter to them.