To increase operational efficiency and maintain a profitable business model, businesses must gauge the performance of various processes and identify focal points that require change and strategic innovation. Business leaders must also develop a firm understanding of consumers and prospects, at scale, so that they can create effective marketing campaigns with broad appeal. Mobile location data is a powerful tool that helps companies achieve these objectives across business verticals by providing meaningful, actionable insights.   

Every city in the world has a particular cadence: a rhythm and pace established by the movement of its people over an extended period. Analysing this movement reveals vital information about a city’s predominant economic activities and social dynamics – among other distinguishing traits. A great way to analyse such movement is to leverage mobile location data.  

For businesses of various scales across a range of industries, the fundamental goal stays the same: to increase profit while keeping costs to a minimum. Location data, already utilized by marketing teams and agencies, can help increase the ROI when it comes to marketing. 

Location data has proven beneficial in solving various business and social problems. Researchers and analytics firms leverage location intelligence to identify target audiences for businesses, measure ROI of operational spend, assess competition, and address grave issues like climate change, social inequalities, and human migration. In reality, most business models in delivery, transportation, navigation, healthcare, and real estate depend on location data for day-to-day operations.

Offline or online, advertising is all about getting the right message out to the right people at the right time, and mobile location data can be instrumental to your goals.

Marketing agencies and teams across various sectors are recognizing the value of mobile location data. They are using it to build targeted campaigns, gauge competition, measure campaign performance, and optimize spending. Mobile location data can help businesses maximize ROI on their marketing and advertising spending, especially in offline campaigns that are harder to measure than digital efforts.